21 September 2010
Focus on contacts management and social media distribution in new version
TEKGROUP International, the leader in online newsroom software solutions, has released the ninth version of their award-winning marketing and communications platform which includes more than 100 new features and upgrades. Since releasing the first commercially available online newsroom package in 1998, TEKGROUP has continued to enhance and extend their solution to help provide communicators with more streamlined and automated tools to help with content and contacts management, analytics and media monitoring, distribution, and social media. The new version of the online newsroom software contains new modules that allow communicators to better manage their complete network of contacts including journalists, investors, employees, and customers and helps them track and analyze discussions and conversations online.
"We are excited to launch this new version which our development team has been working on for several months," said Steve Momorella, owner and co-founder of TEKGROUP. "Seventeen customers have signed up for the new version, including several Fortune 500 companies, which allows us to immediately showcase some of the newest features."
As organizations big and small continue their move away from traditional PR and newswire services, online newsrooms are becoming a "must have" for most communications departments. By allowing for a centralized news web site to act as a content headquarters, PR professionals can make all of their materials available including news stories, press releases, audio, video, images, press kits, media contacts and people profiles. With the release of this new version, TEKGROUP takes the online newsroom to the next level by including several distribution enhancements, social media integration points, a complete contact management system and media monitoring tools.
Companies like Ford Motor, Starbucks, Walgreens, and CIGNA have been using TEKGROUP online newsroom software for many years and have seen dramatic increases in site traffic and resulting coverage in mainstream and social media. "As more and more communicators begin to get comfortable using online tools for marketing, public relations, and investor relations in the digital era, we are seeing incredible demand for the online newsroom solution," continued Momorella. "Each year we survey our clients as well as journalists and analysts asking them what they want to see in an online newsroom. We tailor our features and functions around the results of those surveys."
To learn more about the new release, an Online Newsroom v9 PDF is available on the TEKGROUP web site or you can call 734-945-7790 to schedule a demonstration.
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