22 September 2011
TEKGROUP recently hosted the first annual Online Newsroom Summit, a day-long webinar featuring guests from Ford Motor Company, CIGNA, Dunkin' Donuts, and several esteemed PR practitioners such as Deirdre Breakenridge and Lisa Buyer.
Overall more than 700 people registered for the virtual webinar, with more than 200 people finishing up the session at 4PM EST. One of the highlights of the Summit was an interview with Ford Motor Company's Scott Monty on how Ford uses social media, their online newsroom, and various other digital properties to maintain a cohesive and effective communications strategy.
Additionally, Deirdre Breakenridge spoke about how companies are leveraging their online newsrooms to provide more timely and relevant content to journalists and other influencers. Her recent book, PR 2.0 does a good job of highlighting the online newsroom and its impact on public relations.
"I was really happy with the first version of this Online Newsroom Summit. I already have received a lot of feedback, and have some great ideas for next year. I really want to thank all of my speakers who gave their time freely to join us and really provided great insight into how companies are using their online newsrooms," said Steve Momorella, owner, TEKGROUP International. "With guests like Scott, Tyler, and Sarah, you can't go wrong."
TEKGROUP released a PDF white paper "50 Tips for a Better Online Newsroom" which is available for free on the TEKGROUP web site.
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