POMPANO BEACH, FLA, January 28, 2009 – In 2008, Scripps Networks, Prudential Financial, T.J. Maxx, Marshalls, New York State Police, Restaurant.com, Vail Resorts, and many more chose TEKgroup International, Inc. to develop their online newsrooms. They join current clients Delta Air Lines, Inc., Ford Motor Company, CIGNA, Walgreens, Volkswagen and PRSA in utilizing online newsroom standards with social media components to distribute company messages.
“We needed a solution to take our press center to the next level to meet a rising demand from media and consumers,” said Tony Bombacino, CMO of Restaurant.com. “TEKgroup helped us launch the press center in November 2008 and we have already seen a significant return. Our public relations team can now post news content in half the time it used to take, plus they have full control.”
Results from TEKgroup’s annual Online Newsroom Survey identify materials requested and required by journalists. With this research and industry knowledge of editorial, analyst and social media needs, TEKgroup develops the TEKgroup Online Newsroom with features such as email alerts, photographs, executive biographies, and crisis communications. Possessing an understanding of individual client needs, both technical and political, TEKgroup also provides customization, 24-hour technical assistance and a dedicated client services manager. This support structure is uncommon in the industry.
“As a leader in the travel industry, it’s vital we provide our media contacts – both new and old, traditional and social – with up-to-date, relevant multimedia content delivered in a format that’s right for them,” remarked Kelly Ladyga, vice president of corporate communications for Vail Resorts. “We view the TEKgroup online newsroom as a new, innovative tool kit that enables us to not only pitch, prep and provide information about our ski resorts, real estate projects and RockResort hotels, but also to go deeper and farther – to engage and build relationships and networks.”
The privately held company continues to remain profitable since its 1998 inception.
About TEKgroup International, Inc. – www.tekgroup.com
TEKgroup International, Inc. is an award-winning Internet software and services company that develops Online Newsrooms and E-business software solutions for the public relations industry. TEKgroup clients include Accenture, Carlson Hotels Worldwide, CIGNA, Delta Air Lines, Inc., Detroit Lions, Ford Motor Company, VMS, Volkswagen, Walgreens and the Public Relations Society of America.