In a testament to the fact that online newsrooms are not only for big brands, The Carle Foundation’s recently launched brand journalism site, is full of helpful content for physicians, patients, and the general public. While there are plenty of resources available for journalists, their primary focus is people and it shows from the first click.

Highlights of their newsroom include:

“Trending Topics” This is a section that addresses hot issues in the industry including Zika Virus. They can then publish directly to their online newsroom to address these topics. They are building trust with their audience providing useful information and helpful tips on hot button issues.

“Online Press Kits” This puts all of their facts and pertinent information into one place. They include company history, accreditation, awards and accomplishments, pictures of their leadership team and campus photos.

“Media Access” This is an area where Carle can provide embargoed content for a select group of media. It gives them the ability to customize content for a select group of journalists of their choosing. This area also allows media to sign up to receive targeted emails giving them instant access to your news without searching on Google or through a crowded newswire.

“In the News” This is an important section where Carle highlights recent mentions of their organization in the media. People always want to see what others are saying about your organization and providing an area that contains all of these mentions will help.

More and more non-profits and smaller organizations are seeing the benefits from a content-rich online newsroom. Relevant news stories and topical featured articles are a way to help increase search engine optimization, raise awareness and ultimately get your message out into the public far more cost-effectively than using a traditional newswire.

TEKGROUP is hosting a free WEBINAR on How Non-Profits Can Use An Online Newsroom. Simply email for details on how to attend.

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