Tips For An Effective Online Newsroom – 2005 style

As newsrooms continue to mature, you, too need to adapt
As published in PRSA Public Relations Tactics, November 2005
Because of the continuing maturation of online newsrooms, we felt it was time to update the original “Tips For An Effective Online Newsroom” article that was first published in the May 2003 issue of Tactics.

What are some essential features of an online pressroom?

As printed in PRWeek, October 17, 2005
Online pressroom necessities, identifying overlooked promotion avenues, and more.

Survey Underscores New Standard for Media-Friendly Online Newsrooms – Here’s What to Do

A recent survey suggests that reporters are relying more and more on company websites to gather press release info, backgrounders, media contact info, print-ready images, etc. – and issues a call to action for PR departments and agencies to construct media-friendly “online newsrooms”.

OP-ED: Passwords can enhance value of online newsrooms

As published in PRWEEK, July 19 2004
"Oh, reporters will never go for it." "Journalists are lazy, they'll never sign up."

Value of online newsrooms

A reporter on deadline needs copy and images fast and the web is where most go to get what they need. Does your company have an online newsroom that has authorized press releases, images, company logos, graphics and media kits for journalists in need of a quick information fix?