Survey Underscores New Standard for Media-Friendly Online Newsrooms – Here’s What to Do

A recent survey suggests that reporters are relying more and more on company websites to gather press release info, backgrounders, media contact info, print-ready images, etc. – and issues a call to action for PR departments and agencies to construct media-friendly “online newsrooms”.

OP-ED: Passwords can enhance value of online newsrooms

As published in PRWEEK, July 19 2004
"Oh, reporters will never go for it." "Journalists are lazy, they'll never sign up."

Value of online newsrooms

A reporter on deadline needs copy and images fast and the web is where most go to get what they need. Does your company have an online newsroom that has authorized press releases, images, company logos, graphics and media kits for journalists in need of a quick information fix?