OP-ED: Passwords can enhance value of online newsrooms

As published in PRWEEK, July 19 2004
"Oh, reporters will never go for it." "Journalists are lazy, they'll never sign up."

Value of online newsrooms

A reporter on deadline needs copy and images fast and the web is where most go to get what they need. Does your company have an online newsroom that has authorized press releases, images, company logos, graphics and media kits for journalists in need of a quick information fix?