Bulldog Reporter/TEKgroup Study Shows Increased Usage of Online and Social Media Resources

NEW YORK, October 26, 2009 - Public relations practitioners should shift their energies to online newsrooms, blogs, and social media. The third annual study conducted by Bulldog Reporter and TEKgroup International, Inc, indicates that journalists’ usage of these technologies continues to increase.

Online newsrooms provide 'round-the-clock access to information

 
by Jeff Zbar
 
This article was published in the South Florida Business Journal on Friday, September 25, 2009.
 
The Florida Keys gets thousands of visitors each year – beyond those coming for fun in the sun. Because the destination’s Web site receives visits from reporters, journalists and others seeking news and information on the destination, an online newsroom seemed to make sense.

Public Relations Society of America and Online Newsroom Provider TEKgroup expand partnership

TEKgroup and PRSA continue their partnership, and now extend benefits to the PRSA Independent Practitioners Alliance (IPA) (http://ipa.prsa.org).

Power of Opinion Elevated in Social Media Community Network Created by TEKgroup and AmpMyVoice

POMPANO BEACH, Fla., July 01, 2009 - TEKgroup International, Inc., developers of online content management software, will expand their social media footprint with a new community entitled AmpMyVoice. The community, currently under development, is a news feed Web site that showcases topical stories.

From old media to social media: Survey reveals the essential elements for today’s online newsroom

The following article appears in the June issue of PR Tactics.

Traditionally, the term “media” referred to mainstream print publications and broadcast stations. However, the rise of social media has shifted perceptions and some now consider traditional media as “old” media.

New 2009 TEKgroup Online Newsroom Survey Results Released

POMPANO BEACH, Fla., April 21, 2009 - Because of the effect social media is having on public relations; questions concerning YouTube, Facebook and Twitter were presented to journalists in this year’s TEKgroup Online Newsroom Survey.

Giving information to different audiences

As printed in PRWeek, March 30, 2009
 
An online newsroom should no longer be limited to members of the media.
 
Given the evolving media landscape, it's important to make online newsrooms accessible to not only reporters and editors, but also consumers and non-traditional media.

Integrated Social Media Package Available for TEKgroup Online Newsrooms

POMPANO BEACH, FLA, March 9, 2009 – TEKgroup International, Inc. has developed an integrated social media package for their TEKmedia Online Newsroom software product. The social media upgrade will ease the burden of overseeing and following viral messages for communicators and journalists respectively.

PR Women Talk in High-Pitched Voices

By Director of Marketing Communications, TEKgroup International
 
As published in Bulldog Reporter's Daily 'Dog - Issue Date: Daily 'Dog - January 29, 2009

When asked how the Internet has mostly impacted their work, over 2,300 editorial staffers responded. They willingly filled out multiple choice selections of the Journalist Survey on Media Relations Practices by Bulldog Reporter and TEKgroup International, Inc. They also disclosed a few opinions—both positive and negative.

Choice Online Newsroom Software evidenced by TEKgroup 2008 Year in Review

POMPANO BEACH, FLA, January 28, 2009 – In 2008, Scripps Networks, Prudential Financial, T.J. Maxx, Marshalls, New York State Police, Restaurant.com, Vail Resorts, and many more chose TEKgroup International, Inc. to develop their online newsrooms. They join current clients Delta Air Lines, Inc., Ford Motor Company, CIGNA, Walgreens, Volkswagen and PRSA in utilizing online newsroom standards with social media components to distribute company messages.