Releases

Managing the news for an ever-growing roster of resorts can be a challenging task. Vail Resorts, recently redesigned their online newsroom, categorizing their various properties into channels (Corporate, Mountain, Hospitality, and Real Estate) offering a mega-online newsroom filled with news, story ideas, and fact sheets from more than 15 different properties, including the newly purchased Perisher.

Pulte Homes recently launched a new online newsroom (http://newsroom.pulte.com) - with what journalists and social news consumers clamor for most frequently - content. The site contains the expected elements such as news releases, photos, logos, videos and featured stories but also branches into other areas. Pulte offers a "Trends" section highlighting news and information for baby boomers and retirees. The site is completely integrated with the corporate Pulte website making for a seamless transition between areas of both sites. There are also links from the online newsroom to Pulte's investor relations and leadership team websites.

Lenovo recently relaunched their online newsroom with a focus on multi media and social media.  The site contains all of the necessary elements such as news releases, executive bios, blogs, press kits, photos, logos, videos and featured stories, but puts an emphasis on social. 

According to PRNEWSONLINE, the success of the Prudential Newsroom lies in its intuitive design. It allows easy access to journalists and consumers a like by giving them an up to date "in the news section", media contacts, executive bios, multimedia, research and featured articles. Prudential's team realized that everyone is a publisher and created their newsroom for the masses and not just journalists.
 

With so many retail stores vying for attention, both offline and online, some companies have taken to using social media online newsrooms as a way to differentiate themselves in a crowded market. REI, an outdoor specialty retailer, recently launched an online newsroom – http://newsroom.rei.com – that focuses on stories about their customers, products and employees. The site features embedded video and several photo albums, including many high-resolution, print-ready images of hiking trails featured in their recent “Every Trail Connects” campaign.

Vail Resorts launched a multimedia online newsroom to highlight “what happens when the snow melts.” Although travel journalists and vacationers alike tend to associate Vail with skiing and other snow sports, the new Vail Summer Newsroom features stories, videos and photos showcasing summer festivals, mountain biking, skating, trail running, hiking, kayaking, and white water rafting.

Walgreens, the largest drugstore chain in the United States, and TEKGROUP International, Inc., an award-winning online newsroom software and services company, today announced the launch of Walgreens’ new online newsroom. A TEKGROUP client since 2007, Walgreens moved to TEKGROUP’s v.11 responsive design platform to accommodate a growing number of mobile users. The updated newsroom also includes integrated social media and a Multimedia section for videos, photos, logos and other branding elements.