Releases
Three Brands Re-Launch Their Online Newsrooms
Responding to the current desires of their news consumers whom prefer an emphasis on social connections, timely and relevant news and community interest stories, three organizations have reinvented their newsrooms to meet the needs of their audience.
Pampered Chef Serves Up Content Rich Newsroom
Pampered Chef launched their new online newsroom and ensured that they not only were making their traditional press assets available, but also rounding out their content with social media, news mentions, and featured stories.
Renown Health Launches Best-in-Class Newsroom
The newly launched Renown Health online newsroom is a great example of a best-in-class newsroom containing all of the elements that journalists expect as well as frequently updated and relevant content.
Carle Foundation Launches Content Rich Newsroom
More and more non-profits and smaller organizations are seeing the benefits from a content-rich online newsroom. Relevant news stories and topical featured articles are a way to help increase search engine optimization, raise awareness and ultimately get your message out into the public far more cost-effectively than using a traditional newswire.
FLASH Launches Mobile-Friendly Online Newsroom
Online newsrooms are a great tool for centralizing communications content and with an organization such as FLASH, where timely news is critical, the new website has done just that.
Vail Resorts Redesigns Online Newsroom
Managing the news for an ever-growing roster of resorts can be a challenging task. Vail Resorts, recently redesigned their online newsroom, categorizing their various properties into channels (Corporate, Mountain, Hospitality, and Real Estate) offering a mega-online newsroom filled with news, story ideas, and fact sheets from more than 15 different properties, including the newly purchased Perisher.
Pulte Homes Launches New Online Newsroom
Pulte Homes recently launched a new online newsroom (http://newsroom.pulte.com) - with what journalists and social news consumers clamor for most frequently - content. The site contains the expected elements such as news releases, photos, logos, videos and featured stories but also branches into other areas. Pulte offers a "Trends" section highlighting news and information for baby boomers and retirees. The site is completely integrated with the corporate Pulte website making for a seamless transition between areas of both sites. There are also links from the online newsroom to Pulte's investor relations and leadership team websites.
Lenovo Launches New Multimedia and Social Focused Online Newsroom
Lenovo recently relaunched their online newsroom with a focus on multi media and social media. The site contains all of the necessary elements such as news releases, executive bios, blogs, press kits, photos, logos, videos and featured stories, but puts an emphasis on social.
Prudential Financial's Online Newsroom Inducted Into PR News’ Platinum Hall of Fame
According to PRNEWSONLINE, the success of the Prudential Newsroom lies in its intuitive design. It allows easy access to journalists and consumers a like by giving them an up to date "in the news section", media contacts, executive bios, multimedia, research and featured articles. Prudential's team realized that everyone is a publisher and created their newsroom for the masses and not just journalists.
