Is your online newsroom amazing? Each year we take a look at hundreds of online newsrooms and select those that meet the criteria that journalists and news consumers expect. Categorized news stories, integrated social media, photos, videos and media kits are all essential elements of a successful online newsroom. Archive search, email distribution and "in the news" areas will help make yours amazing.

Prudential features an SEO maximized URL new.prudential.com.  Other key features include an easy to navigate homepage, media contacts with phone number and email address, media login for embargoed content, search the archives, multimedia library, in the news and subscribes to email alerts and RSS feeds.

Lenovo's site uses a brand journalism approach highlighting news and multimedia in a storytelling fashion. Other key features include an SEO maximized URL news.lenovo.com, an image heavy homepage, all press releases contain and image, all press releases have social sharing icons, media contacts with email and phone numbers listed, sign up for email alerts, thought leaders by subject and press kits.