Partnering with Snapchat is a risk for these media companies, who need to attract young people to their news sites. With Discover, the user never leaves the app—all content lives within Snapchat. But media outlets seem to be willing to take their chances in order to reach future news consumers where they live—on their mobile devices. Clearly, companies like CNN, ESPN and National Geographic have realized that the future of news is mobile.
We’ve seen a similar turn to mobile technologies both in our research and in the increased mobile traffic coming to our clients’ online newsrooms. In our recently released 2014 Mobile News Survey, we found that 81% of respondents use mobile to follow news frequently/all the time and that 61% use mobile to share or recommend news frequently/all the time. So if your online newsroom isn’t mobile friendly, you are likely losing out not only on traffic but on social sharing and the visits generated by sharing. To learn more, download our 2014 Mobile News Survey Report today.