Content Marketing to Focus on Distribution and Social

Content Marketing to Focus on Distribution and Social

If you’re planning your budget, or thinking about how best to spend what’s left in your coffers, take a look at this article from Forbes, The Top 7 Content Marketing Trends That Will Dominate. In it SEO expert and blogger Jayson DeMers predicts that budgets for content marketing will reach new highs across all industries, with a new emphasis on distribution and social media. 
18 December 2015

Lenovo Launches New Multimedia and Social Focused Online Newsroom

Lenovo recently relaunched their online newsroom with a focus on multi media and social media.  The site contains all of the necessary elements such as news releases, executive bios, blogs, press kits, photos, logos, videos and featured stories, but puts an emphasis on social. 

Social Media: Word of Mouth, Amplified Exponentially

It’s something of a truism by now that social media is vital to business success, but the “why” and ROI behind social media’s importance are often harder to pin down. In an article for Chicago Now, Genevieve Valliere explores the “why” and offers this assessment: ‘When it comes to choosing where to spend money, above all else people love a “social proof” recommendation.  . . . Makes sense doesn’t it? It’s good old word of mouth, dressed up by technology.’