Social Media Users Self-Segment: Where to Find the Young, the Female and the College-Educated

Social Media Users Self-Segment: Where to Find the Young, the Female and the College-Educated

The social media landscape is changing, according to just-released survey findings from the Pew Research Center. Over the past year, Facebook’s growth has slowed while Twitter, Instagram, Pinterest and LinkedIn have seen notable increases in new users. More importantly for marketers and other communications professionals, social media is becoming more segmented, with young, female and college-educated users gravitating toward Instagram, Pinterest and LinkedIn, respectively.