10 Steps to Create an Effective Digital Presence

10 Steps to Create an Effective Digital Presence

Research from an online newsroom survey conducted this year, showed that journalists expect organizations to have an up-to-date, multimedia showcase of news content. Here is a Top 10 List.

3 Reasons Your News Needs Social Media
28 February 2019

3 Reasons Your News Needs Social Media

Social media means different things to different people. Connecting with friends, liking and sharing photos of loved ones and keeping tabs on your local community are what many users on social media sites like Facebook and Twitter are doing. 
6 Reasons To Love Your Online Newsroom on Valentine's Day
12 February 2019

6 Reasons To Love Your Online Newsroom on Valentine's Day

6 Reasons To Love Your Online Newsroom
The Social Media Newsroom

The Social Media Newsroom

We believe a successful online newsroom contains four main areas: Content, Tools, Distribution, and Analytics. Within these areas there are key features that define the core of what a comprehensive online newsroom should contain.
3 Ways Social Media Can Help Your News

3 Ways Social Media Can Help Your News

Social media means different things to different individuals. Connecting with friends, liking and sharing photos of loved ones and keeping tabs on your local community are what many users on social media sites like Facebook and Twitter are doing.
Companies Are Leveraging Social Media Distribution in their Online Newsrooms

Companies Are Leveraging Social Media Distribution in their Online Newsrooms

Over the past several years, social media has become one of the primary distribution channels within an online newsroom. In addition to using email alerts, organizations have started leveraging tools such as RSS feeds, blogs, social sharing and embedded social widgets to help extend their brand and message out beyond traditional media, while at the same time allowing for quick and easy sharing.
Content Marketing to Focus on Distribution and Social

Content Marketing to Focus on Distribution and Social

If you’re planning your budget, or thinking about how best to spend what’s left in your coffers, take a look at this article from Forbes, The Top 7 Content Marketing Trends That Will Dominate. In it SEO expert and blogger Jayson DeMers predicts that budgets for content marketing will reach new highs across all industries, with a new emphasis on distribution and social media. 
18 December 2015

Lenovo Launches New Multimedia and Social Focused Online Newsroom

Lenovo recently relaunched their online newsroom with a focus on multi media and social media.  The site contains all of the necessary elements such as news releases, executive bios, blogs, press kits, photos, logos, videos and featured stories, but puts an emphasis on social. 

Social Media: Word of Mouth, Amplified Exponentially

It’s something of a truism by now that social media is vital to business success, but the “why” and ROI behind social media’s importance are often harder to pin down. In an article for Chicago Now, Genevieve Valliere explores the “why” and offers this assessment: ‘When it comes to choosing where to spend money, above all else people love a “social proof” recommendation.  . . . Makes sense doesn’t it? It’s good old word of mouth, dressed up by technology.’