02 October 2014

Posted by Laurie Mayers

If you are a frequent user of social media channels, you have no doubt on learned of a breaking news event there – Joan Rivers’s death, or Ray Price’s sickening domestic violence video, to cite recent examples.

More than 40% of respondents to the 2014 Social Media News Survey learned of the some of the year’s biggest news events first through social media: 49% about the Boston Marathon bombings, 40% of the loss of Malaysia flight 370, and 42% of the birth of Prince William and Kate Middleton’s son. In all three cases, television was named as a first source of news by a smaller percentage of readers than social channels. The Super Bowl victory of the Seattle Seahawks, however, was far more likely to have been seen on television (67%) first than in social media channels.

These findings reinforce a 2013 Pew Research Center studyand comments of the Guardian News and Media CEO, who said last year that social media channels, led by Twitter, now drives 10% of their web traffic. The story NSA leaker Edward Snowden reportedly set a one-day record of traffic on guardian.co.uk.

After reading, seeing or hearing breaking news, respondents were likely to comment or share the news on their social media channels: 44% shared news about Malaysia 370, 61% on the Boston bombings, 38% on the baby prince, and 44% on the Super Bowl.


Steve Momorella

Online Public Relations
Email: steve@tekgroup.com
Phone: 734-945-7790
<< Back