“Google has slowly made PR the focus of searching online. And it’s up to you to capitalize on it,” says Mickie E. Kennedy in a recent post on B2C
in which he explores the effects of the so-called “new SEO.” If you’ve been around long enough to remember the Wild Wild West
days of the late nineties’ web and its primitive search engines, you know that, largely thanks to Google, we’ve come a long way. No longer is keyword-stuffing the ticket to high ranking, and Google’s latest update has taken the “fair search” trend even further.