How to leverage your online newsroom to improve your content marketing

How to leverage your online newsroom to improve your content marketing

You can utilize your online newsroom to simplify and automate these items.  First of all, you should be able to track any content sent out via email.  You should be able to see who, when, where, and what time your content was opened.  With this data you then know who needs more information and what type of information they are interested in.
Three Ways an Online Newsroom Can Save You Money

Three Ways an Online Newsroom Can Save You Money

Saving money with an online newsroom is something that companies are doing every single day. Real, measurable ROI can be achieved by reducing wire costs, printing and shipping costs, and labor costs by more effectively using your online newsroom.
Four Signs You Need to Improve Your Online Newsroom

Four Signs You Need to Improve Your Online Newsroom

Online newsrooms have become an integral part of every communicator’s tool kit. There are four key indicators that you need to consider when creating or upgrading your newsroom to save time and money for your organization. Below we look at each sign and provide details on what journalists expect from your online newsroom. If you are creating a new newsroom or upgrading your existing one, these can help.

Questions You Should Ask Potential Online Newsroom Providers

Going through the process of finding the right online newsroom solution can be tricky. There are many different offerings, some having only bits and pieces of what your organization truly needs. We have compiled a list of questions to ask any potential online newsroom vendor or even your own IT department when considering creating or upgrading your online newsroom.
7 Reasons to Love Your Online Newsroom on Valentine's Day

7 Reasons to Love Your Online Newsroom on Valentine's Day

Valentine's Day offers a time of recognition and admiration for the people that really matter in our lives. It also brings with it an opportunity to reflect on the things that make our lives better – more simple, manageable, and pleasant. Indulge us, then, a moment of admiration for the online newsroom – that admirable collection of computer code that sits diligently in your task bar waiting to serve and support your public relations efforts.

Content Marketing to Focus on Distribution and Social

Content Marketing to Focus on Distribution and Social

If you’re planning your budget, or thinking about how best to spend what’s left in your coffers, take a look at this article from Forbes, The Top 7 Content Marketing Trends That Will Dominate. In it SEO expert and blogger Jayson DeMers predicts that budgets for content marketing will reach new highs across all industries, with a new emphasis on distribution and social media. 

Online Newsroom New Year's Resolutions for 2016

This is a good time to think about your PR resolutions for 2017. What worked last year? What flopped? How can you be more effective, more reachable, more relevant, and more valuable to your organization?

A great place to look might be your communications systems and processes. And, where better to start than your online newsroom. Here are a few 2017 online newsroom resolutions that will get you going – but, like loosing weight and working out, it’s up to you to make it happen.

Promoting Your Brand on a Limited Budget

Most small to mid-sized organizations have limited PR and marketing budgets. However, this shouldn't dissuade corporate communicators from considering how they can still generate awareness for their campaigns.

Finding ROI in Content Marketing and Online Newsrooms

One of the most frequent questions we are asked when talking about online newsrooms and content marketing is "where is the ROI?" It is a fair question and one that must be addressed in light of the fact that there are many, many "experts" out there who may or may not be bringing value to your organization. 

Responsive Design: One Key to a Successful Mobile Online Newsroom

When you publish your corporate content via the online newsroom, how many different and unique ways will your news consumers access this information – computer, mobile, tablet? Moreover, if you already know many of your visitors prefer mobile or tablet, you simply have to accommodate their preferences or risk losing them to a competitor. TEKGROUP takes a look at responsive design and what it means to your online newsroom.