Considering an Online Newsroom Upgrade for 2019?

Considering an Online Newsroom Upgrade for 2019?

It is that time of year when we are all discussing budgets and how to make the best use of digital distribution, online newsrooms, and content marketing. As part of this discussion, evaluating the current state of your online newsroom is critical.
Technology Online Newsrooms Best Practices

Technology Online Newsrooms Best Practices

It seems as if every company – big or small – has an online newsroom. Most just contain a listing of press releases or a small gallery of images. Typically to maintain a successful, effective online newsroom, there are several key elements that must be followed.
5 Amazing Online Newsrooms

5 Amazing Online Newsrooms

It seems as if every company – big or small – has an online newsroom.  Each year, we research great examples of online newsrooms and include them in our annual report of “25 Amazing Online Newsrooms”. We have selected five that really stand out in terms of graphic design, content frequency and relevancy, and the use of new techniques such as brand journalism to provide a complete news hub for not only journalists, but also news consumers and other influencers.
5 Amazing Online Newsrooms

5 Amazing Online Newsrooms

It seems as if every company – big or small – has an online newsroom. Most just contain a listing of press releases or a small gallery of images. Typically, to maintain a successful, effective online newsroom, there are several key elements that must be followed. Creating and publishing content on a regular basis is of upmost importance, along with ensuring that the content is relevant, shareable and contains some multimedia elements such as photos or videos.

Why Should You Outsource Your Online Newsroom?

Why Should You Outsource Your Online Newsroom?

It's a tough decision looking outside your own IT department to create and maintain your organization's online newsroom.  We have compiled the top 4 reasons why you should outsource.
 
Five Ways to Save Money with an Online Newsroom

Five Ways to Save Money with an Online Newsroom

An online newsroom can help you save money. Decreased printing costs, less reliance on the costly newswires, and low-cost distribution through email and social media are all ways that your online newsroom can directly impact the bottom line.

How Not-for-Profits Are Finding Success with Their Online Newsrooms

How Not-for-Profits Are Finding Success with Their Online Newsrooms

Small startups, not-for-profit, educational and healthcare organizations are all able to easily publish and share their message with a large audience, like never before. You don’t have to have a million dollar budget to have an effective newsroom.
Renown Health Launches Best-in-Class Newsroom

Renown Health Launches Best-in-Class Newsroom

The newly launched Renown Health online newsroom is a great example of a best-in-class newsroom containing all of the elements that journalists expect as well as frequently updated and relevant content.
Tips on Creating Content for your Online Newsroom

Tips on Creating Content for your Online Newsroom

Creating content can be one of the most challenging parts of maintaining a successful online newsroom. It takes time, planning and research to be able to create unique and compelling content that journalists and news consumers will want to read.
Brand Journalism In the Pharmaceutical Industry

Brand Journalism In the Pharmaceutical Industry

More companies are seeing the impact from self-publishing and self-distribution of their news through the use of a brand journalism strategy. Whether it is retail giants such as Coca-Cola and Sprint or a steadfast pharma company like AbbVie, the idea is the same.