Online Newsroom

Going through the process of finding the right online newsroom solution can be tricky. There are many different offerings, some having only bits and pieces of what your organization truly needs.

It's budget planning season! How can your team save money in 2020 while increasing your reach?

Research from an online newsroom survey conducted this year, showed that journalists expect organizations to have an up-to-date, multimedia showcase of news content. Here is a Top 10 List.

It seems as if every company – big or small – has an online newsroom. Most just contain a listing of press releases or a small gallery of images. Typically, to maintain a successful, effective online newsroom, there are several key elements that must be followed.

Travel is a 5 billion dollar industry. Travel and resort companies spend millions each year on marketing in an effort to boost awareness of their brand. Some organizations such as MGM, Marriott and Hyatt have created best-in-class online newsrooms to help leverage their news for content marketing and brand journalism.

It seems as if every company – big or small – has an online newsroom. Most just contain a listing of press releases or a small gallery of images. Typically, to maintain a successful, effective online newsroom, there are several key elements that must be followed. Creating and publishing content on a regular basis is of upmost importance, along with ensuring that the content is relevant, shareable and contains some multimedia elements such as photos or videos.

An online newsroom can help you save money. Decreased printing costs, less reliance on the costly newswires, and low-cost distribution through email and social media are all ways that your online newsroom can directly impact the bottom line.

Valentine's Day offers a time of recognition and admiration for the people that really matter in our lives. It also brings with it an opportunity to reflect on the things that make our lives better – more simple, manageable, and pleasant. Indulge us, then, a moment of admiration for the online newsroom – that admirable collection of computer code that sits diligently in your task bar waiting to serve and support your public relations efforts.

This is a good time to think about your PR resolutions for 2017. What worked last year? What flopped? How can you be more effective, more reachable, more relevant, and more valuable to your organization?

A great place to look might be your communications systems and processes. And, where better to start than your online newsroom. Here are a few 2017 online newsroom resolutions that will get you going – but, like loosing weight and working out, it’s up to you to make it happen.

When you publish your corporate content via the online newsroom, how many different and unique ways will your news consumers access this information – computer, mobile, tablet? Moreover, if you already know many of your visitors prefer mobile or tablet, you simply have to accommodate their preferences or risk losing them to a competitor. TEKGROUP takes a look at responsive design and what it means to your online newsroom.