Online Newsroom
May Online Newsroom of the Month - Vizient
Vizient features an SEO maximized URL, an easy to navigate homepage, an "in the news" section, blogs, multimedia including logos and videos, media contact information with email and phone numbers, advanced search, thought leadership, embedded Twitter and featured stories with images.
April Online Newsroom of the Month - Pitney Bowes
Pitney Bowes features an SEO maximized URL pitneybowes.com/us/newsroom. Other key features include an easy to navigate homepage, media contacts with phone number and email address, intuitive and "about us" section, easily accessible news stories, featured videos, searchable press releases, integrated social media, industry analyst reports and executive bios.
February Online Newsroom of the Month - Prudential
Prudential features an SEO maximized URL new.prudential.com. Other key features include an easy to navigate homepage, media contacts with phone number and email address, media login for embargoed content, search the archives, multimedia library, in the news and subscribes to email alerts and RSS feeds.
January Online Newsroom of the Month- Lenovo
Lenovo's site uses a brand journalism approach highlighting news and multimedia in a storytelling fashion. Other key features include an SEO maximized URL news.lenovo.com, an image heavy homepage, all press releases contain and image, all press releases have social sharing icons, media contacts with email and phone numbers listed, sign up for email alerts, thought leaders by subject and press kits.
Questions to Ask Your Online Newsroom Provider
Going through the process of finding the right online newsroom solution can be tricky. There are many different offerings, some having only bits and pieces of what your organization truly needs. We have provided you with 10 questions to help your organization find the correct fit.
25 Amazing Online Newsrooms
Is your online newsroom amazing? Each year we take a look at hundreds of online newsrooms and select those that meet the criteria that journalists and news consumers expect. Categorized news stories, integrated social media, photos, videos and media kits are all essential elements of a successful online newsroom. Archive search, email distribution and "in the news" areas will help make yours amazing.
3 New Year's Resolutions for your 2020 Online Newsroom
Every PR department in the world is formulating their 2020 plan. Our top resolutions for the new year and your online newsroom involve planning your content calendar, expanding your email and social networks, and better understanding your (and your competitors) keywords.
5 Amazing News Releases
Today's successful news story is very different than the past. While still having all of the elements of a traditional release, today's stories target the consumer. An engaging news story contains images, video, is SEO-friendly, and has the right amount of targeted and relevant keywords within the first few paragraphs.
December's Online Newsroom of The Month- Motorola Solutions
Motorola Solutions is December's Online Newsroom of the Month. One of the key features of this online newsroom is the availability of translated, foreign content. Motorola site administrators are able to manage content from a variety of languages and personalize the experience for each user, based on their location preferences. This allows Motorola to manage one newsroom with multiple geographic front-end displays, giving them the ability to be more efficient and serve a much wider audience.
Why Journalists are Thankful for Online Newsrooms
Making journalists lives easier is a key role of a PR practitioner. In our recent survey, 97% of journalists said they visit online newsrooms regularly. Contact information, digital assets, resources, archive search and access to social media channels are just some of the reasons that journalists are thankful for a good online newsroom.
November Newsroom of the Month- MGM
MGM Resorts has leveraged their main online newsroom to be the centralized content communications hub for 15 of their resorts. Key features inlclube story deas, easy to navigate homepage, high and low resolution image galleries, advanced search, video gallery, press kits and sharing icons for each news release.
Centralizing all Brand Communications with Online Newsrooms- A Podcast from #Brandstorm
Centralizing All Brand Communications with an Online Newsroom: On this podcast episode of #brandstorm, Steve Momorella, owner and founder of TEKGROUP talks about the online newsroom and why companies should consider them.
November Online Newsroom of the Month - MGM Resorts
MGM Resorts has leveraged their main online newsroom to be the centralized content communications hub for 15 of their resorts. Key features inlclube story deas, easy to navigate homepage, high and low resolution image galleries, advanced search, video gallery, press kits and sharing icons for each news release.
Save money in 2020 with your online newsroom
- It's budget planning season! How can your team save money in 2020 while increasing your reach?
October's Online Newsroom of the Month- Merrell
Merrell features an SEO maximized URL newsroom.merrell.com. Other key features of their online newsroom include an easy to navigate homepage, advanced search, featured multimedia, latest news with images and social sharing icons for each release, social media wall, email alert signup, company info and product information with high and low resolution images.
September Online Newsroom of the Month- Florida Keys & Key West
The Florida Keys newsroom has become a popular resource for reporters looking for up to the minute updates on closures and weather. Other key features include am events calendar, latest news with featured content, featured images and videos, press kits media contact information with direct phone numbers and email addresses, integrated social media wall with Facebook, Instagram, and Twitter and an "in the news" section.
August Online Newsroom of the Month- Kids2, Inc
Kids 2 features the word "news" in their URL for optimized SEO. Other features of their online newsroom include a rotating "featured stories" carousel with images, multimedia library with videos and photo galleries, advanced search, media contact information with phone numbers and direct email addresses, sign up for email alerts, integrated social media wall, and 3rd party media coverage.
July Online Newsroom of the Month- RE/MAX
RE/MAX powers an online newsroom that has become a resource for journalists. Key features include an easy to navigate homepage, videos and images including logos and leadership photos, "in the news", journalist resources featuring images, media kits, videos and story ideas, PR contact information including email and phone number, and search the archives.
5 Organizations That Position Themselves as Thought Leaders
Did you know companies can use their online newsrooms to position themselves as thought leaders in their industry? Here are 5 excellent examples.
June Online Newsroom of the Month- Pampered Chef
Pampered Chef features an SEO maximized URL newsroom.pamperedchef.com by utilizing the word "news" in their domain. Other key features include intuitive navigation, register for email alerts, high and low resolution image gallery, in the news, advanced search and integrated social media.
16 May 2019
Video: What Journalists Want - Highlights from the 2019 Online Newsroom Survey Report
Check out this short video highlighting key findings from the 2019 Online Newsroom Survey Report.
To download the full report: Click Here
3 Myths: Fair Disclosure Laws and Your News
Three Myths about fair disclosure laws and your news
10 Steps to Create an Effective Digital Presence
Research from an online newsroom survey conducted this year, showed that journalists expect organizations to have an up-to-date, multimedia showcase of news content. Here is a Top 10 List.
3 Reasons Your News Needs Social Media
Social media means different things to different people. Connecting with friends, liking and sharing photos of loved ones and keeping tabs on your local community are what many users on social media sites like Facebook and Twitter are doing.
6 Reasons To Love Your Online Newsroom on Valentine's Day
6 Reasons To Love Your Online Newsroom
5 Reasons Our Clients Love Us
Here are 5 Reasons Why Our Clients Love Us
2019 Online Newsroom Report: What Journalists Want
2019 Online Newsroom Survey Report- What Journalists Want
21 January 2019
25 Amazing Online Newsrooms Video
Check out this short video highlighting 25 Amazing Online Newsrooms.
To download the full report: Click Here
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Questions to Ask Potential Online Newsroom Providers
You don’t have to have a million dollar budget to have an effective newsroom.
5 Functions to Include in an Online Newsroom
100% of journalists prefer to receive your company news via email alerts. What are the top 5 functions your online newsroom needs to include in order for it to be a journalist favorite?
It's Budget Planning Season!
Looking to save time and money in 2019? NOW is the perfect time to reduce expenses and increase automation. Reinvigorate your online newsroom.
Do You Need Help Managing Your News?
Today’s PR practitioners have access to more content than ever. Creating an online newsroom to act as a centralized hub for all of your company’s digital assets will ultimately help you organize your corporate content and provide a resource for journalists on a time crunch.
Dress Up Your News This Halloween!
Take the scare out of controlling your brand's news and information.
3 Amazing Travel Online Newsrooms
It seems as if every company – big or small – has an online newsroom. Most just contain a listing of press releases or a small gallery of images. Typically, to maintain a successful, effective online newsroom, there are several key elements that must be followed.
What does an amazing online newsroom look like?
Each year TEKGROUP highlights 25 online newsrooms that provide a valuable resource to journalists and news consumers. What does an amazing online newsroom look like? Here are 25 Amazing Newsrooms.
The Travel Industry and News
Travel is a 5 billion dollar industry. Travel and resort companies spend millions each year on marketing in an effort to boost awareness of their brand. Some organizations such as MGM, Marriott and Hyatt have created best-in-class online newsrooms to help leverage their news for content marketing and brand journalism.
MGM RESORTS HITS HOME RUN WITH ONLINE NEWSROOM
Recently, MGM Resorts launched a brand new online newsroom featuring more than 15 individual sites for each of their resorts focusing on stories, photos and videos of all their properties.
Top 10 Elements Journalists Want in an Online Newsroom
Does your newsroom have what journalists want?
Essential Elements to Consider for Your Online Newsroom Budget
An online newsroom can go a long way to helping you save both time and money and helping to increase awareness of your organization. Here are some essential elements to consider when planning your yearly budget.
Considering an Online Newsroom Upgrade for 2019?
It is that time of year when we are all discussing budgets and how to make the best use of digital distribution, online newsrooms, and content marketing. As part of this discussion, evaluating the current state of your online newsroom is critical.
Technology Online Newsrooms Best Practices
It seems as if every company – big or small – has an online newsroom. Most just contain a listing of press releases or a small gallery of images. Typically to maintain a successful, effective online newsroom, there are several key elements that must be followed.
5 Amazing Online Newsrooms
It seems as if every company – big or small – has an online newsroom. Each year, we research great examples of online newsrooms and include them in our annual report of “25 Amazing Online Newsrooms”. We have selected five that really stand out in terms of graphic design, content frequency and relevancy, and the use of new techniques such as brand journalism to provide a complete news hub for not only journalists, but also news consumers and other influencers.
5 Amazing Online Newsrooms
It seems as if every company – big or small – has an online newsroom. Most just contain a listing of press releases or a small gallery of images. Typically, to maintain a successful, effective online newsroom, there are several key elements that must be followed. Creating and publishing content on a regular basis is of upmost importance, along with ensuring that the content is relevant, shareable and contains some multimedia elements such as photos or videos.
Why Should You Outsource Your Online Newsroom?
It's a tough decision looking outside your own IT department to create and maintain your organization's online newsroom. We have compiled the top 4 reasons why you should outsource.
Five Ways to Save Money with an Online Newsroom
An online newsroom can help you save money. Decreased printing costs, less reliance on the costly newswires, and low-cost distribution through email and social media are all ways that your online newsroom can directly impact the bottom line.
How Not-for-Profits Are Finding Success with Their Online Newsrooms
Small startups, not-for-profit, educational and healthcare organizations are all able to easily publish and share their message with a large audience, like never before. You don’t have to have a million dollar budget to have an effective newsroom.
Renown Health Launches Best-in-Class Newsroom
The newly launched Renown Health online newsroom is a great example of a best-in-class newsroom containing all of the elements that journalists expect as well as frequently updated and relevant content.
Tips on Creating Content for your Online Newsroom
Creating content can be one of the most challenging parts of maintaining a successful online newsroom. It takes time, planning and research to be able to create unique and compelling content that journalists and news consumers will want to read.
Brand Journalism In the Pharmaceutical Industry
More companies are seeing the impact from self-publishing and self-distribution of their news through the use of a brand journalism strategy. Whether it is retail giants such as Coca-Cola and Sprint or a steadfast pharma company like AbbVie, the idea is the same.
Companies Are Leveraging Social Media Distribution in their Online Newsrooms
Over the past several years, social media has become one of the primary distribution channels within an online newsroom. In addition to using email alerts, organizations have started leveraging tools such as RSS feeds, blogs, social sharing and embedded social widgets to help extend their brand and message out beyond traditional media, while at the same time allowing for quick and easy sharing.
How to leverage your online newsroom to improve your content marketing
You can utilize your online newsroom to simplify and automate these items. First of all, you should be able to track any content sent out via email. You should be able to see who, when, where, and what time your content was opened. With this data you then know who needs more information and what type of information they are interested in.
Three Ways an Online Newsroom Can Save You Money
Saving money with an online newsroom is something that companies are doing every single day. Real, measurable ROI can be achieved by reducing wire costs, printing and shipping costs, and labor costs by more effectively using your online newsroom.
Four Signs You Need to Improve Your Online Newsroom
Online newsrooms have become an integral part of every communicator’s tool kit. There are four key indicators that you need to consider when creating or upgrading your newsroom to save time and money for your organization. Below we look at each sign and provide details on what journalists expect from your online newsroom. If you are creating a new newsroom or upgrading your existing one, these can help.
Questions You Should Ask Potential Online Newsroom Providers
Going through the process of finding the right online newsroom solution can be tricky. There are many different offerings, some having only bits and pieces of what your organization truly needs. We have compiled a list of questions to ask any potential online newsroom vendor or even your own IT department when considering creating or upgrading your online newsroom.
7 Reasons to Love Your Online Newsroom on Valentine's Day
Valentine's Day offers a time of recognition and admiration for the people that really matter in our lives. It also brings with it an opportunity to reflect on the things that make our lives better – more simple, manageable, and pleasant. Indulge us, then, a moment of admiration for the online newsroom – that admirable collection of computer code that sits diligently in your task bar waiting to serve and support your public relations efforts.
Content Marketing to Focus on Distribution and Social
If you’re planning your budget, or thinking about how best to spend what’s left in your coffers, take a look at this article from Forbes, The Top 7 Content Marketing Trends That Will Dominate. In it SEO expert and blogger Jayson DeMers predicts that budgets for content marketing will reach new highs across all industries, with a new emphasis on distribution and social media.
Online Newsroom New Year's Resolutions for 2016
This is a good time to think about your PR resolutions for 2017. What worked last year? What flopped? How can you be more effective, more reachable, more relevant, and more valuable to your organization?
A great place to look might be your communications systems and processes. And, where better to start than your online newsroom. Here are a few 2017 online newsroom resolutions that will get you going – but, like loosing weight and working out, it’s up to you to make it happen.
Promoting Your Brand on a Limited Budget
Most small to mid-sized organizations have limited PR and marketing budgets. However, this shouldn't dissuade corporate communicators from considering how they can still generate awareness for their campaigns.
Finding ROI in Content Marketing and Online Newsrooms
One of the most frequent questions we are asked when talking about online newsrooms and content marketing is "where is the ROI?" It is a fair question and one that must be addressed in light of the fact that there are many, many "experts" out there who may or may not be bringing value to your organization.
Responsive Design: One Key to a Successful Mobile Online Newsroom
When you publish your corporate content via the online newsroom, how many different and unique ways will your news consumers access this information – computer, mobile, tablet? Moreover, if you already know many of your visitors prefer mobile or tablet, you simply have to accommodate their preferences or risk losing them to a competitor. TEKGROUP takes a look at responsive design and what it means to your online newsroom.
Social Media: Word of Mouth, Amplified Exponentially
It’s something of a truism by now that social media is vital to business success, but the “why” and ROI behind social media’s importance are often harder to pin down. In an article for Chicago Now, Genevieve Valliere explores the “why” and offers this assessment: ‘When it comes to choosing where to spend money, above all else people love a “social proof” recommendation. . . . Makes sense doesn’t it? It’s good old word of mouth, dressed up by technology.’
2015 Survey Suggests that the Online Newsroom Has Reached Critical Mass
The results of our annual survey of US journalists have been tabulated, and for the first time it’s clear that the online newsroom has reached critical mass. In other words, an online newsroom is no longer a nice-to-have for your company or organization— it’s a must-have according to the 685 journalists who completed our survey.
2014: The Year Mobile Starting Living Up to Its Potential
2014 will be remembered for many things, but for those of us in the business of communicating with consumers, it’s likely to be thought of as the year that “mobile marketing finally began to step up to its potential,” according to ADWEEK. If your job is to “earn” media rather than purchase it, these stats still matter—spending is turning to mobile and digital because that’s where the eyeballs are.
To Get a Grip on Mobile, Go Beyond the Headlines
Data on mobile internet usage sometimes appear contradictory, so it’s essential to go beyond the headlines. For example, a June 2014 study by SEO platform Brightedge found that 23% of organic traffic was driven by mobile while a comScore report from the same month showed that 60 percent of all online traffic comes from mobile devices. The difference, of course, is that the Brightedge study looked only at traffic originating from search engines while comScore’s report considered all internet usage, including mobile apps and other destination-driven traffic.
To Succeed in 2015: Tailor Your Content and Give It a Better Home
Lamenting the plethora of “those ‘predictions’ and ‘trends’ articles doing their rounds on the Internet,” Daniel Newman offers a view into his own crystal ball in 5 Less Obvious Content Marketing Predictions For 2015, a recent post on Forbes.com. Among his predictions: marketers who tailor their content—focusing on quality over quantity—and build a better home for all of their multimedia content will succeed in the coming year.
Three Simple Resolutions to Boost Content Marketing Results in 2015
If you’re among the roughly four in 10 Americans who make New Year’s resolutions, chances are good that you’ll have trouble sustaining the momentum necessary to meet your goals. Sixty percent of all New Year’s resolutions fail by June, the six-month mark, and only eight percent of “resolvers” actually achieve their stated goals, according to research from the University of Scranton. Whether your goal is personal or professional, you’re more likely to succeed if you set simple and tangible goals, say most experts. So if your goal is to improve your content marketing, consider three simple, tangible resolutions from a recent B2C post by Allison Boccamazzo.
Email May Not Be New or Cool, But It’s Still the Killer App
Although we’re increasingly being told that email is outdated and largely ignored by anyone under thirty, a new study from the UK shows that email marketing is six times more effective than social media. Shopping and price comparison website Give as you Live, a shopping and price-comparison site with a strong charitable giving component, surveyed over four thousand shoppers in the UK and found that nearly two thirds (64 percent) would interrupt what they were doing to click on an link in a retailer’s marketing email. Only 10 percent said they’d click on a retailer’s link on a social media site.
What PR Can Borrow From Content Marketing’s Toolkit
Public relations and content marketing are often thought of as distinctly different disciplines, one residing on the outer rim of the funnel and the other near the point of purchase. But in a new post on HYPERTEXT, Mark Yeow suggests that content marketers could learn the art of storytelling from public relations pros and PR specialists could benefit by borrowing from the content marketer’s toolkit.
Dark Sites are Crucial for Effective Crisis Communications
In a post on Corp Comms called Going Dark, journalist Caroline Poynton explores the role of dark sites in crisis communications, beginning with an account of how Malaysia Airlines deployed its dark site just a few hours after Malaysia Airlines Flight 370 went missing on March 8, 2014.
Once Strange Bedfellows, SEO and PR are Now a Power Couple
Not all that long ago, SEO and PR would have been considered strange bedfellows—distinct entities and with distinct digital marketing features. But now the two are married, according to John Rampton, who says in a recent Forbes post that “SEO and PR now are working more closely together within a new integrated and evolved digital landscape.”
Why Your Website and Online Newsroom Should Be Mobile-Friendly
Mobile technologies are a key driver of most retails sales in the UK, according to a new study from xAd. Over 80 percent of research done on mobile devices results in an ecommerce or brick-and-mortar purchase, and one-third of all users say that their mobile device is the primary source of retail purchases.
Effective Content Marketing and Smart Technology Cut Out Costly Steps
“Here’s the formula if you want to build a billion-dollar internet company,” says Twitter founder Ev Williams, “Take a human desire, preferably one that has been around for a really long time … identify that desire and use modern technology to take out steps.” Jay Acunzo of the Content Marketing Institute quotes Williams in a recent post focused on the ways smart content marketing, like useful technology, removes steps.
Brand Journalism: Old as the Hills, Hotter than Ever
Given the amount of attention the term “brand journalism” has been garnering over the past year, it would be easy to mistake it for a new idea or a hot young cousin of content marketing. But brand journalism has been around as long as there have been brands—what’s new(ish) is that brands have in many cases stopped relying on agencies or friends in the press to tell their stories. Brands have become publishers, with behemoths like GE and Coke leading the way.
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