Why Journalists are Thankful for Online Newsrooms
27 November 2019

Why Journalists are Thankful for Online Newsrooms

Why Journalists are Thankful for Online Newsrooms
MGM Resorts International- Newsroom of the Month for November
18 November 2019

MGM Resorts International- Newsroom of the Month for November

MGM Resorts has an amazing online newsroom! Take a look at our choice for Online Newsroom of the Month.
Centralizing all Brand Communications with Online Newsrooms- A Podcast from #Brandstorm
15 November 2019

Centralizing all Brand Communications with Online Newsrooms- A Podcast from #Brandstorm

Centralizing all Brand Communications with Online Newsrooms - On this podcast episode of #Brandstorm, Steve Momorella, owner and founder of TEKGroup talks about the online newsroom and why companies should be considering them.

Save money in 2020 with your online newsroom
13 November 2019

Save money in 2020 with your online newsroom

It's budget planning season! How can your team save money in 2020 while increasing your reach?
October's Online Newsroom of the Month: Merrell
17 October 2019

October's Online Newsroom of the Month: Merrell

Merrell has an amazing online newsroom. Check out our October Online Newsroom of the Month
September Online Newsroom of the Month: Florida Keys & Key West
23 September 2019

September Online Newsroom of the Month: Florida Keys & Key West

Check out our choice for Online Newsroom of the Month! 
August Newsroom of the Month: Kids2, Inc
04 September 2019

August Newsroom of the Month: Kids2, Inc

Kids2, Inc. our choice for Online Newsroom of the Month!
July Online Newsroom of the Month: RE/MAX
22 July 2019

July Online Newsroom of the Month: RE/MAX

RE/MAX is our Online Newsroom of the Month for July!
5 Organizations That Position Themselves as Thought Leaders
15 July 2019

5 Organizations That Position Themselves as Thought Leaders

Did you know companies can use their online newsrooms to position themselves as thought leaders in their industry? Here are 5 excellent examples.
Online Newsroom of the Month- Pampered Chef
24 June 2019

Online Newsroom of the Month- Pampered Chef

June Online Newsroom of the Month: Pampered Chef
16 May 2019

Video: What Journalists Want - Highlights from the 2019 Online Newsroom Survey Report

Check out this short video highlighting key findings from the 2019 Online Newsroom Survey Report.
To download the full report: Click Here
Do You Need Help Managing Your News?

Do You Need Help Managing Your News?

Today’s PR practitioners have access to more content than ever. Creating an online newsroom to act as a centralized hub for all of your company’s digital assets will ultimately help you organize your corporate content and provide a resource for journalists on a time crunch.
3 Myths: Fair Disclosure Laws and Your News
02 April 2019

3 Myths: Fair Disclosure Laws and Your News

Three Myths about fair disclosure laws and your news
10 Steps to Create an Effective Digital Presence

10 Steps to Create an Effective Digital Presence

Research from an online newsroom survey conducted this year, showed that journalists expect organizations to have an up-to-date, multimedia showcase of news content. Here is a Top 10 List.

3 Reasons Your News Needs Social Media
28 February 2019

3 Reasons Your News Needs Social Media

Social media means different things to different people. Connecting with friends, liking and sharing photos of loved ones and keeping tabs on your local community are what many users on social media sites like Facebook and Twitter are doing. 
10 Questions to Ask Potential Online Newsroom Providers
27 February 2019

10 Questions to Ask Potential Online Newsroom Providers

Going through the process of finding the right online newsroom solution can be tricky. There are many different offerings, some having only bits and pieces of what your organization truly needs.

6 Reasons To Love Your Online Newsroom on Valentine's Day
12 February 2019

6 Reasons To Love Your Online Newsroom on Valentine's Day

6 Reasons To Love Your Online Newsroom
5 Reasons Our Clients Love Us
05 February 2019

5 Reasons Our Clients Love Us

Here are 5 Reasons Why Our Clients Love Us
2019 Online Newsroom Report: What Journalists Want

2019 Online Newsroom Report: What Journalists Want

2019 Online Newsroom Survey Report- What Journalists Want
21 January 2019

25 Amazing Online Newsrooms Video


Check out this short video highlighting 25 Amazing Online Newsrooms.
To download the full report: Click Here
 
Questions to Ask Potential Online Newsroom Providers

Questions to Ask Potential Online Newsroom Providers

You don’t have to have a million dollar budget to have an effective newsroom.  
It's Budget Planning Season!
11 January 2019

It's Budget Planning Season!

Looking to save time and money in 2019? NOW is the perfect time to reduce expenses and increase automation. Reinvigorate your online newsroom.
Dress Up Your News This Halloween!
31 October 2018

Dress Up Your News This Halloween!

Take the scare out of controlling your brand's news and information.
3 Amazing Travel Online Newsrooms
29 October 2018

3 Amazing Travel Online Newsrooms

It seems as if every company – big or small – has an online newsroom. Most just contain a listing of press releases or a small gallery of images. Typically, to maintain a successful, effective online newsroom, there are several key elements that must be followed.

What does an amazing online newsroom look like?
18 October 2018

What does an amazing online newsroom look like?

Each year TEKGROUP highlights 25 online newsrooms that provide a valuable resource to journalists and news consumers. What does an amazing online newsroom look like? Here are 25 Amazing Newsrooms.
The Travel Industry and News

The Travel Industry and News

Travel is a 5 billion dollar industry. Travel and resort companies spend millions each year on marketing in an effort to boost awareness of their brand. Some organizations such as MGM, Marriott and Hyatt have created best-in-class online newsrooms to help leverage their news for content marketing and brand journalism.

MGM RESORTS HITS HOME RUN WITH ONLINE NEWSROOM
17 September 2018

MGM RESORTS HITS HOME RUN WITH ONLINE NEWSROOM

Recently, MGM Resorts launched a brand new online newsroom featuring more than 15 individual sites for each of their resorts focusing on stories, photos and videos of all their properties. 
Top 10 Elements Journalists Want in an Online Newsroom
07 September 2018

Top 10 Elements Journalists Want in an Online Newsroom

Does your newsroom have what journalists want?
Essential Elements to Consider for Your Online Newsroom Budget

Essential Elements to Consider for Your Online Newsroom Budget

An online newsroom can go a long way to helping you save both time and money and helping to increase awareness of your organization. Here are some essential elements to consider when planning your yearly budget. 
Considering an Online Newsroom Upgrade for 2019?

Considering an Online Newsroom Upgrade for 2019?

It is that time of year when we are all discussing budgets and how to make the best use of digital distribution, online newsrooms, and content marketing. As part of this discussion, evaluating the current state of your online newsroom is critical.
Technology Online Newsrooms Best Practices

Technology Online Newsrooms Best Practices

It seems as if every company – big or small – has an online newsroom. Most just contain a listing of press releases or a small gallery of images. Typically to maintain a successful, effective online newsroom, there are several key elements that must be followed.
5 Amazing Online Newsrooms

5 Amazing Online Newsrooms

It seems as if every company – big or small – has an online newsroom.  Each year, we research great examples of online newsrooms and include them in our annual report of “25 Amazing Online Newsrooms”. We have selected five that really stand out in terms of graphic design, content frequency and relevancy, and the use of new techniques such as brand journalism to provide a complete news hub for not only journalists, but also news consumers and other influencers.
5 Amazing Online Newsrooms

5 Amazing Online Newsrooms

It seems as if every company – big or small – has an online newsroom. Most just contain a listing of press releases or a small gallery of images. Typically, to maintain a successful, effective online newsroom, there are several key elements that must be followed. Creating and publishing content on a regular basis is of upmost importance, along with ensuring that the content is relevant, shareable and contains some multimedia elements such as photos or videos.

Why Should You Outsource Your Online Newsroom?

Why Should You Outsource Your Online Newsroom?

It's a tough decision looking outside your own IT department to create and maintain your organization's online newsroom.  We have compiled the top 4 reasons why you should outsource.
 
Five Ways to Save Money with an Online Newsroom

Five Ways to Save Money with an Online Newsroom

An online newsroom can help you save money. Decreased printing costs, less reliance on the costly newswires, and low-cost distribution through email and social media are all ways that your online newsroom can directly impact the bottom line.

How Not-for-Profits Are Finding Success with Their Online Newsrooms

How Not-for-Profits Are Finding Success with Their Online Newsrooms

Small startups, not-for-profit, educational and healthcare organizations are all able to easily publish and share their message with a large audience, like never before. You don’t have to have a million dollar budget to have an effective newsroom.
Renown Health Launches Best-in-Class Newsroom

Renown Health Launches Best-in-Class Newsroom

The newly launched Renown Health online newsroom is a great example of a best-in-class newsroom containing all of the elements that journalists expect as well as frequently updated and relevant content.
Tips on Creating Content for your Online Newsroom

Tips on Creating Content for your Online Newsroom

Creating content can be one of the most challenging parts of maintaining a successful online newsroom. It takes time, planning and research to be able to create unique and compelling content that journalists and news consumers will want to read.
Brand Journalism In the Pharmaceutical Industry

Brand Journalism In the Pharmaceutical Industry

More companies are seeing the impact from self-publishing and self-distribution of their news through the use of a brand journalism strategy. Whether it is retail giants such as Coca-Cola and Sprint or a steadfast pharma company like AbbVie, the idea is the same. 
Companies Are Leveraging Social Media Distribution in their Online Newsrooms

Companies Are Leveraging Social Media Distribution in their Online Newsrooms

Over the past several years, social media has become one of the primary distribution channels within an online newsroom. In addition to using email alerts, organizations have started leveraging tools such as RSS feeds, blogs, social sharing and embedded social widgets to help extend their brand and message out beyond traditional media, while at the same time allowing for quick and easy sharing.
How to leverage your online newsroom to improve your content marketing

How to leverage your online newsroom to improve your content marketing

You can utilize your online newsroom to simplify and automate these items.  First of all, you should be able to track any content sent out via email.  You should be able to see who, when, where, and what time your content was opened.  With this data you then know who needs more information and what type of information they are interested in.
Three Ways an Online Newsroom Can Save You Money

Three Ways an Online Newsroom Can Save You Money

Saving money with an online newsroom is something that companies are doing every single day. Real, measurable ROI can be achieved by reducing wire costs, printing and shipping costs, and labor costs by more effectively using your online newsroom.
Four Signs You Need to Improve Your Online Newsroom

Four Signs You Need to Improve Your Online Newsroom

Online newsrooms have become an integral part of every communicator’s tool kit. There are four key indicators that you need to consider when creating or upgrading your newsroom to save time and money for your organization. Below we look at each sign and provide details on what journalists expect from your online newsroom. If you are creating a new newsroom or upgrading your existing one, these can help.

Questions You Should Ask Potential Online Newsroom Providers

Going through the process of finding the right online newsroom solution can be tricky. There are many different offerings, some having only bits and pieces of what your organization truly needs. We have compiled a list of questions to ask any potential online newsroom vendor or even your own IT department when considering creating or upgrading your online newsroom.
7 Reasons to Love Your Online Newsroom on Valentine's Day

7 Reasons to Love Your Online Newsroom on Valentine's Day

Valentine's Day offers a time of recognition and admiration for the people that really matter in our lives. It also brings with it an opportunity to reflect on the things that make our lives better – more simple, manageable, and pleasant. Indulge us, then, a moment of admiration for the online newsroom – that admirable collection of computer code that sits diligently in your task bar waiting to serve and support your public relations efforts.

Content Marketing to Focus on Distribution and Social

Content Marketing to Focus on Distribution and Social

If you’re planning your budget, or thinking about how best to spend what’s left in your coffers, take a look at this article from Forbes, The Top 7 Content Marketing Trends That Will Dominate. In it SEO expert and blogger Jayson DeMers predicts that budgets for content marketing will reach new highs across all industries, with a new emphasis on distribution and social media. 

Online Newsroom New Year's Resolutions for 2016

This is a good time to think about your PR resolutions for 2017. What worked last year? What flopped? How can you be more effective, more reachable, more relevant, and more valuable to your organization?

A great place to look might be your communications systems and processes. And, where better to start than your online newsroom. Here are a few 2017 online newsroom resolutions that will get you going – but, like loosing weight and working out, it’s up to you to make it happen.

Promoting Your Brand on a Limited Budget

Most small to mid-sized organizations have limited PR and marketing budgets. However, this shouldn't dissuade corporate communicators from considering how they can still generate awareness for their campaigns.

Finding ROI in Content Marketing and Online Newsrooms

One of the most frequent questions we are asked when talking about online newsrooms and content marketing is "where is the ROI?" It is a fair question and one that must be addressed in light of the fact that there are many, many "experts" out there who may or may not be bringing value to your organization. 

Responsive Design: One Key to a Successful Mobile Online Newsroom

When you publish your corporate content via the online newsroom, how many different and unique ways will your news consumers access this information – computer, mobile, tablet? Moreover, if you already know many of your visitors prefer mobile or tablet, you simply have to accommodate their preferences or risk losing them to a competitor. TEKGROUP takes a look at responsive design and what it means to your online newsroom.

Social Media: Word of Mouth, Amplified Exponentially

It’s something of a truism by now that social media is vital to business success, but the “why” and ROI behind social media’s importance are often harder to pin down. In an article for Chicago Now, Genevieve Valliere explores the “why” and offers this assessment: ‘When it comes to choosing where to spend money, above all else people love a “social proof” recommendation.  . . . Makes sense doesn’t it? It’s good old word of mouth, dressed up by technology.’
2015 Survey Suggests that the Online Newsroom Has Reached Critical Mass

2015 Survey Suggests that the Online Newsroom Has Reached Critical Mass

The results of our annual survey of US journalists have been tabulated, and for the first time it’s clear that the online newsroom has reached critical mass. In other words, an online newsroom is no longer a nice-to-have for your company or organization— it’s a must-have according to the 685 journalists who completed our survey.
2014: The Year Mobile Starting Living Up to Its Potential
05 January 2015

2014: The Year Mobile Starting Living Up to Its Potential

2014 will be remembered for many things, but for those of us in the business of communicating with consumers, it’s likely to be thought of as the year that “mobile marketing finally began to step up to its potential,” according to ADWEEKIf your job is to “earn” media rather than purchase it, these stats still matter—spending is turning to mobile and digital because that’s where the eyeballs are.  
To Get a Grip on Mobile, Go Beyond the Headlines
02 January 2015

To Get a Grip on Mobile, Go Beyond the Headlines

Data on mobile internet usage sometimes appear contradictory, so it’s essential to go beyond the headlines. For example, a June 2014 study by SEO platform Brightedge found that 23% of organic traffic was driven by mobile while a comScore report from the same month showed that 60 percent of all online traffic comes from mobile devices. The difference, of course, is that the Brightedge study looked only at traffic originating from search engines while comScore’s report considered all internet usage, including mobile apps and other destination-driven traffic.
To Succeed in 2015: Tailor Your Content and Give It a Better Home
31 December 2014

To Succeed in 2015: Tailor Your Content and Give It a Better Home

Lamenting the plethora of  “those ‘predictions’ and ‘trends’ articles doing their rounds on the Internet,” Daniel Newman offers a view into his own crystal ball in 5 Less Obvious Content Marketing Predictions For 2015, a recent post on Forbes.com. Among his predictions: marketers who tailor their content—focusing on quality over quantity—and build a better home for all of their multimedia content will succeed in the coming year. 
Three Simple Resolutions to Boost Content Marketing Results in 2015
29 December 2014

Three Simple Resolutions to Boost Content Marketing Results in 2015

If you’re among the roughly four in 10 Americans who make New Year’s resolutions, chances are good that you’ll have trouble sustaining the momentum necessary to meet your goals. Sixty percent of all New Year’s resolutions fail by June, the six-month mark, and only eight percent of “resolvers” actually achieve their stated goals, according to research from the University of Scranton. Whether your goal is personal or professional, you’re more likely to succeed if you set simple and tangible goals, say most experts. So if your goal is to improve your content marketing, consider three simple, tangible resolutions from a recent B2C post by Allison Boccamazzo. 
20 December 2014

Email May Not Be New or Cool, But It’s Still the Killer App

Although we’re increasingly being told that email is outdated and largely ignored by anyone under thirty, a new study from the UK shows that email marketing is six times more effective than social media. Shopping and price comparison website Give as you Live, a shopping and price-comparison site with a strong charitable giving component, surveyed over four thousand shoppers in the UK and found that nearly two thirds (64 percent) would interrupt what they were doing to click on an link in a retailer’s marketing email. Only 10 percent said they’d click on a retailer’s link on a social media site.
19 December 2014

What PR Can Borrow From Content Marketing’s Toolkit

Public relations and content marketing are often thought of as distinctly different disciplines, one residing on the outer rim of the funnel and the other near the point of purchase. But in a new post on HYPERTEXT, Mark Yeow suggests that content marketers could learn the art of storytelling from public relations pros and PR specialists could benefit by borrowing from the content marketer’s toolkit. 

Dark Sites are Crucial for Effective Crisis Communications

In a post on Corp Comms called Going Dark, journalist Caroline Poynton explores the role of dark sites in crisis communications, beginning with an account of how Malaysia Airlines deployed its dark site just a few hours after Malaysia Airlines Flight 370 went missing on March 8, 2014. 
17 December 2014

Once Strange Bedfellows, SEO and PR are Now a Power Couple

Not all that long ago, SEO and PR would have been considered strange bedfellows—distinct entities and with distinct digital marketing features. But now the two are married, according to John Rampton, who says in a recent Forbes post that “SEO and PR now are working more closely together within a new integrated and evolved digital landscape.”
16 December 2014

Why Your Website and Online Newsroom Should Be Mobile-Friendly

Mobile technologies are a key driver of most retails sales in the UK, according to a new study from xAd. Over 80 percent of research done on mobile devices results in an ecommerce or brick-and-mortar purchase, and one-third of all users say that their mobile device is the primary source of retail purchases. 
15 December 2014

Effective Content Marketing and Smart Technology Cut Out Costly Steps

“Here’s the formula if you want to build a billion-dollar internet company,” says Twitter founder Ev Williams, “Take a human desire, preferably one that has been around for a really long time … identify that desire and use modern technology to take out steps.” Jay Acunzo of the Content Marketing Institute quotes Williams in a recent post focused on the ways smart content marketing, like useful technology, removes steps.
01 December 2014

Brand Journalism: Old as the Hills, Hotter than Ever

Given the amount of attention the term “brand journalism” has been garnering over the past year, it would be easy to mistake it for a new idea or a hot young cousin of content marketing. But brand journalism has been around as long as there have been brands—what’s new(ish) is that brands have in many cases stopped relying on agencies or friends in the press to tell their stories. Brands have become publishers, with behemoths like GE and Coke leading the way.