An online newsroom can go a long way to helping you save both time and money and helping to increase awareness of your organization. Here are some essential elements to consider when planning your yearly budget.
It is that time of year when we are all discussing budgets and how to make the best use of digital distribution, online newsrooms, and content marketing. As part of this discussion, evaluating the current state of your online newsroom is critical.
It seems as if every company – big or small – has an online newsroom. Most just contain a listing of press releases or a small gallery of images. Typically to maintain a successful, effective online newsroom, there are several key elements that must be followed.
It seems as if every company – big or small – has an online newsroom. Each year, we research great examples of online newsrooms and include them in our annual report of “25 Amazing Online Newsrooms”. We have selected five that really stand out in terms of graphic design, content frequency and relevancy, and the use of new techniques such as brand journalism to provide a complete news hub for not only journalists, but also news consumers and other influencers.
Small startups, not-for-profit, educational and healthcare organizations are all able to easily publish and share their message with a large audience, like never before. You don’t have to have a million dollar budget to have an effective newsroom.
The newly launched Renown Health online newsroom is a great example of a best-in-class newsroom containing all of the elements that journalists expect as well as frequently updated and relevant content.
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