18 November 2014

Posted by Laurie Mayers

Despite the acknowledged 50% drop in traffic to its homepage over the last three years, The New York Times was the top resource for news junkies in the 2014 Social Media News Survey.

The Times (61%) and The Wall Street Journal (48%), both of which have paywalls restricting access to their full sites, led the list of “traditional sources” survey respondents use most to follow, share and post information. That was a big increase for them over our 2011 survey, when the Times was named by 47% and the WSJ was named by 34%. In contrast, CNN.com dropped from the top of the list in 2011 - when it was named by 56% of respondentsto 41% this year.

USA Today, which laid off “60 to 70” workers recently, was seventh on the list of top resources (27%), down slightly from 2011 (29%). Interestingly, Forbes (28%) was sixth on our list this year, but didn’t even crack the top 20 in 2011 (12%).

Alexa.com ranks CNN.com traffic as ahead of The New York Times and The Wall Street Journal, while a recent newspaper industry report showed USA Today with the highest combined print and digital readership.

Start your social news experience today by downloading the entire 2014 Social Media News Survey!


Steve Momorella

Online Public Relations
Email: steve@tekgroup.com
Phone: 734-945-7790
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