Why webinars are a great addition to your content marketing strategy
Australian Businesswomen's Network - Suzi Dafnis - 17 Oct 2014 03:08
Webinars are still quite new in the Australian business marketing landscape and so are a great way for YOU to differentiate you business from its competitors. Webinars provide the opportunity to...
The Pillars of Online Marketing Success in 2014 and Beyond
Social Media Today - 17 Oct 2014 15:38
As online marketing budgets continue to rise this year and with prospects to increase for the future, there’s good sign that more businesses are taking the potential and necessity of the web...
The mobile marketing trends brands need to be aware of
Hotel Marketing - 17 Oct 2014 12:10
The iBeacon is a simple technology that sends a Bluetooth signal to a mobile device in the form of a push notification when a phone with certain permissions comes into...
Omaha Steaks, others tap local bloggers to reach social media audience
Omaha World-Herald - 17 Oct 2014 07:09
The party at Omaha Steaks was in full swing, with local bloggers and their friends sampling pork tenderloin and chocolate-covered almond toffee bites. At the back, an Omaha Steaks executive took a...
Apple Pays Twitter Some $200,000 for an iPad Ad But Barely Uses Free Social Media
Adweek Online - 17 Oct 2014 03:43
Apple bought Twitter's Promoted Trend today to push its iPad Air 2 launch, which is noteworthy because CEO Tim Cook and company have been reluctant to use social platforms in the past. That ad...
Twitter to roll out its Buy button to general public in early 2015
Venturebeat - Tom Cheredar - 17 Oct 2014 16:54
Above: Twitter's mobile "Buy" button Image Credit: Twitter 0 Twitter is aiming to launch its new Buy button to all organizations some time in the first quarter of 2015, VentureBeat has learned. The Buy button officially debuted last..
MasterCard’s Apple Pay alternative: A card with NFC and a fingerprint sensor
Venturebeat - Devindra Hardawar - 17 Oct 2014 16:38
Above: The Zwipe MasterCard Image Credit: Zwipe Not to be outdone by Apple’s upcoming mobile payment solution, MasterCard has unveiled its own vision of secure NFC-based payments. MasterCard has partnered with Zwipe , a company that develops...
Twitter will soon start to show you tweets from folks you don’t follow
Venturebeat - Kia Kokalitcheva - 17 Oct 2014 02:14
Image Credit: Maryland GovPics/Flickr Well then, Twitter has decided to take your timeline into its own hands and show you tweets from accounts you don’t follow. The social media giant, which has long been experimenting with our timelines
Hospital turns to PR to fight Ebola
Reuters - Steven Brill - 17 Oct 2014 00:58
This New York Times story on Thursday outlines the damage done to the reputation of Texas Health Presbyterian Hospital in Dallas as a result of its mistakes in dealing with Ebola patient Thomas...