16 October 2014

Big Steel Steps Up Marketing Game Under Aluminum Shadow
The Truth About Cars - Cameron Aubernon - 16 Oct 2014 15:55
Ford’s move to make the upcoming F-150 out of aluminum, along with GM’s plans to do the same with its trucks down the road, isn’t sitting well with the steel industry, to say the least. ...


SmarTone launches new marketing service for retailers
Individual.com - 16 Oct 2014 06:44
SmarTone, a provider of a wireless communication services, has launched ST Beacon, a marketing service for retailers, which enables retailers to enhance their service to customers through an app. The...


Toyota CMO: Agility trumps subject expertise in digital marketing
CMO - 16 Oct 2014 05:06
Building an ability to adapt to rapidly changing and disruptive digital channels and technologies is a higher priority for Toyota’s CMO than developing specialist expertise. Speaking to CMO during...


How to Achieve Content Marketing Success: New Research:


By Patricia Redsicker -Published October 16, 2014


Hasbro Looking for Transformers Brand Manager, Global Brand Marketing
Seibertron.com - 16 Oct 2014 04:10
Hasbro wrote: Brand Manager, Global Brand Marketing - Transformers Job Date: Oct 9, 2014 Location: Pawtucket, RI, US Brand Manager, Global Brand Marketing - Transformers Location: RI -...


Social media in crisis communication
NonProfit Times - The NonProfit Times - October - 16 Oct 2014 14:41
Just as social media can help spread damaging information in the blink of an eye, so can social media be used to stop, or at least alleviate, the calamitous consequences. It’s all in knowing how...


Motorola promises Android 5.0 update for Moto X, Moto G, Moto E, Droid Ultra, Droid Maxx, and Droid Mini
Venturebeat - Emil Protalinski - 15 Oct 2014 18:14
Above: Motorola CEO Dennis Woodside Image Credit: Ricardo Bilton/VentureBeat Following the announcement of Android 5.0 Lollipop , Motorola has promised to bring the new version to many of its devices. The company is promising that the Moto X (first and...


How Beats by Dre (possibly accidentally) won the headphones marketing war in the NFL
USA Today - Nina Mandell - 16 Oct 2014 14:06
SHARE TWEET SEND EMAIL Beats by Tape #49ers pic.twitter.com/uIcKokTSFf — Ahmed Fareed (@AhmedFareedCSN) October 14, 2014 Colin Kaepernick took the podium for a...


Every Time You Sang Along To 'Frozen,' You Capitulated To Disney’s Carefully Orchestrated Marketing Plans
Business Insider - 16 Oct 2014 15:29
Even if you’ve not actually seen Disney’s Frozen at the cinema, you’ve no doubt heard about it somewhere online. Between the official Disney promos, (13 million views), or the — it’s inescapable And...


MediaMath Acquires Social Advertising Platform Upcast to Enhance Social Media Offering
Scottrade - 16 Oct 2014 13:25
Upcast Technology Offers MediaMath Clients Large-Scale Social Ad Campaign Management and Optimization on Facebook and Twitter NEW YORK, Oct. 16, 2014 /PRNewswire/ -- MediaMath today announced its...


PennState University Program responds to social media's growing influence in hospitality industry
Hospitality Net - 16 Oct 2014 10:40
The School of Hospitality Management (SHM) understands the impact Facebook "likes" and Twitter "retweets" can have on a brand, particularly with the hospitality industry. That's why the school...


How Much Money Should You Spend on PR?
Inc.com - Drew Hendricks - 16 Oct 2014 15:04


Council of Public Relations Firms Elects 2015 Board of Directors
Individual.com - 16 Oct 2014 06:31
The Council of Public Relations Firms (Council) reported the election of its new officers and directors. According to a media release, the new Chair of the Council is Christopher Graves, Global...


HP will resell Scality’s storage software to make servers into better data stewards
Venturebeat - Jordan Novet - 16 Oct 2014 13:09
Above: HP servers. Image Credit: HP 0 Scality, a startup with software for controlling all the storage available inside all of a company’s servers across multiple data centers, is announcing today that it has inked a deal with major server HP,...


All your social media posts are now in the public domain — forever
Venturebeat - Richard Byrne Reilly

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