14 October 2014

McDonald’s Turns to Social Media
BusinessWeek - 14 Oct 2014 14:50


Dove launches body confidence campaign across social media
Campaign Magazine - Sara Spary - 14 Oct 2014 12:43
Dove has launched a new campaign that aims to encourage people to put healthy living above appearance and promote positive body image. The beauty brand has teamed up with a number charities, trade associations and businesses to launch 'Be Real: Body...


(PR) Diebold Enhances ATM Design, Security -- Inside and Out -- for More Secure, Cost-Efficient and Reliable Operation
Scottrade - 14 Oct 2014 12:11
New 5500 series supports institutions' need to drive efficiencies, manage risks and reduce costs NORTH CANTON, Ohio, Oct. 14, 2014 /PRNewswire/ -- As technology continues to advance, consumers..

Outsell and Saatchi & Saatchi's Toyota Corolla Marketing Campaign Wins 2014 Summit Marketing Effectiveness Award
TMC Net - 14 Oct 2014 14:05
[October 14, 2014] (Marketwire Via Acquire Media NewsEdge) MINNEAPOLIS, MN -- (Marketwired) -- 10/14/14 -- Outsell (www.outsell.com), a digital marketing Software-as-a-Service (SaaS)...


SME marketing budgets 20% larger this year
The Global Marketing Alliance - Sally Hooton - 14 Oct 2014 13:30
New research has revealed that SME marketing budgets for 2014 have been, on average, 20% more than they were for 2013. Furthermore, of the companies polled, the majority have increased the number of...


Microsoft is all about cloud and mobile, says Windows marketing boss
Campaign Magazine - Shona Ghosh - 14 Oct 2014 09:02
Microsoft will hang its hat on mobile and cloud services and evolve away from just focusing on Windows, according to Tony Prophet, corporate vice-president for Windows marketing. Speaking at the Dreamforce conference in San Francisco, Prophet said...


Yahoo hunts brand partners for next wave of Tumblr-based content marketing services and ramps up programmatic ad offering
The Drum - Jessica Davies - 14 Oct 2014 13:29
Yahoo is on the hunt for brand launch partners for its latest slate of content marketing services for Tumblr, as it continues with plans to monetise the social network. The move will see the Yahoo and Tumblr teams work closely with advertisers to help...


2 reasons journalism continues to have a dysfunctional relationship with Facebook
American Press Institute - Published 10/14/14 8:38 am - 14 Oct 2014 15:16
Martin Belam argues that Facebook shatters perceptions that everything we publish will be interesting to somebody and that the platform simply isn’t as fun for...


5 Ways Content Marketing Hits the PR Bullseye

http://www.prdaily.com/Main/Articles/17431.aspx Beki Winchel - Published -10/14/14 Content marketing is more than just a hot new trend; it’s a way for brand managers to pave the way for PR success in a changing landscape.


New Online database helps public relations pros Find PR tools the easy way
Financial Content - 14 Oct 2014 13:07
PRWeb JungleBuzzPRtools.com is taking to the road to spread the word about the first-ever, easy-to-use central location to find and learn about the vast array of available PR tools commonly used in...


The press release remains the cornerstone of PR
Hotel Marketing - 14 Oct 2014 12:10
Websites and social media have certainly made an impression on the world of marketing, but the vastness of “online” has far

from replaced traditional forms of advertising and PR. Traditional press...


PR software firm Cision moving to Chicago [Chicago Tribune]
TMC Net - 14 Oct 2014 02:16
[October 13, 2014] (Chicago Tribune (IL) Via Acquire Media NewsEdge) Oct. 14--Leading public relations software firms Cision and Vocus have finalized their merger and are relocating to...


How Digital Media Realities Create New Opportunities for Print
What They Think - 14 Oct 2014 14:50
Press release from the issuing company Communications and marketing are definitely not what they used to be. It was hard enough to allocate budgets among several types of print and broadcast media,...

Marketing Automation’s Growing Role in Customer Lifecycle Management

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