10 October 2014

Land Rover celebrates going 'above and beyond' in biggest ever global marketing campaign
Campaign Magazine - Sara Spary - 10 Oct 2014 11:18
Land Rover has rolled out a global marketing campaign that celebrates adventure and champions the diversity of its new model and demonstrating how the vehicle can traverse terrain almost anywhere in the world. The car manufacturer has launched its...


Make Mobile Marketing Work For You Easily Posted By: Long Saidin
ArticleSnatch.com - 10 Oct 2014 10:51
You need to be the absolute best that there is when it comes to mobile marketing. In this article, you will find not only that is this frame of mind appreciated but also catered to with the clearly...


Is Blogging an Outdated Content Marketing Tactic?
ClickZ Today - Kevin Lee - 10 Oct 2014 15:48
There is a shift happening away from long-form blog articles in favor of social media postings. But is this really the best strategy? This past week, the Content Marketing Institute released a new study on how B2B marketers are using content...

God Only Knows: BBC’s Content Marketing Success
IMedia Connection - Gordon Plutsky - 10 Oct 2014 14:36
To support the launch of BBC Music the company created a content based campaign to get people talking, engaging and sharing a video – the most sharable of all content formats.BBC Music will...


Pinterest’s Pin Picks Are a New Take on Content Marketing
Destination CRM - Maria Minsker - 10 Oct 2014 03:14
October 9th, 2014 by Pinterest has pretty much become the go-to social network for recipes, fashion inspiration, and fun DIY projects. As a result, holidays and Pinterest go hand-in-hand. ...


Why Broadcast Journalism Is Flirting With Jon Stewart
Atlantic Monthly - Conor Friedersdorf - 10 Oct 2014 12:59
Would network news be better if politicians were interviewed by comedians rather than broadcast journalists? That's one question raised by Gabriel Sherman's report that NBC executives wanted Jon...


Megyn Kelly credits Dr. Phil for inspiring journalism career
New York Post - Stephanie Smith - 10 Oct 2014 00:51
Megyn Kelly credits Dr. Phil McGraw with helping her move into TV and a happier marriage. Kelly was interviewed by Facebook COO Sheryl Sandberg Tuesday afternoon at the Fortune Most Powerful Women...


Social Media Matters: Vine — low-hanging marketing fruit
Kansas City Business Journal - Kiran Ross - 10 Oct 2014 15:42
If you have a teenager, you probably know about Vine— the wildly popular app used to create those...


Avon Lets Reps Embrace Social Media, But What about eBay and Craigslist?
Ecommercebytes.com - 10 Oct 2014 13:47
Industries that rely on direct sales representatives feel the challenge of online commerce more acutely than most. Ignoring the internet when competitors embrace it could prove disastrous. It's a...


Privacy law: Social media giant sues US government
Findlaw Corporate Counsel - Hannah Minnock - 10 Oct 2014 13:33
The US government is being sued by social networking site, Twitter, over its surveillance policy, reports the BBC. While the US government requests information on certain users from many internet...


Solar-Log® and Generaytor Leverage the Power of Social Media to Accelerate Solar Adoption
Vision Monday - 10 Oct 2014 12:01
BETHEL, Conn. , Oct. 10, 2014 /PRNewswire/ -- Solar Data Systems, Inc. and Generaytor, today announced a partnership that connects the new Solar-Log & GE Meter to the Generaytor community of...


Snapchat becomes latest social media platform to roll out advertising
Smart Company Australia - Kye White - 10 Oct 2014 03:38
Popular smartphone message app Snapchat is set to introduce advertising . Snapchat’s free smartphone app is used by millions of people to send disappearing messages to each other. Co-founder...


Right To Be Forgotten’ update: Google received 142,000 requests to remove links to more than 490,000 web pages Venturebeat - Chris O'Brien - 10 Oct 2014 11:02
Google has just released an updated version of its Transparency Report providing new details about the impact it has seen since a European court upheld the so-called “Right To Be Forgotten.”


Global Marketing Director - Oncology, Business Development
PharmaDiversity - 10 Oct 2014 07:33
The Global Marketing Director (Business Development) is a key role in the Oncology Therapeutic Area within Global Marketing (GM). The Director is responsible for assessing the commercial value of...


Sales & Marketing Operations Manager
PharmaDiversity - 10 Oct 2014 07:06
This position oversees the commercial implementation of relevant processes and software systems or modules related to sales and marketing effectiveness. .


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