Report: 4 in 5 marketers haven't aligned mobile with marketing strategy
CMO - 06 Nov 2014 13:40
Less than one in five marketers has fully integrated and aligned mobile marketing to their overarching marketing strategy, even as more invest in mobile programs and engagement, according to a new...
Beyond Facebook: Fold New Social Channels Into Your Marketing Strategy
CMO.com - 06 Nov 2014 13:15
When social marketing first gained prominence, Facebook was brands’ primary channel of focus. But with social channels continuing to evolve and multiply in recent years, how, as a marketer, do you...
Mobile internet exits explode 700% to $94B (here are the 9 hottest sectors)
Venturebeat - John Koetsier, VB Insight - 05 Nov 2014 16:48
Mobile internet exits via IPO and acquisition skyrocketed to $94 billion dollars in the last 12 months, according to a new Digi-Capital report ( free summary ; full version ) led by the hottest sectors: messaging, games, and social networking. That’s...
How Toyota beats 24 other car brands in Twitter engagement
E-Consultancy.com - Christopher Ratcliff - 05 Nov 2014 16:42
Most commented posts this month B&Q's new £60m responsive website reviewed 36 comments Three ways most marketers screw up email subject line split tests 14 comments Nine writing ‘rules’ you can safely ignore 13 comments When marketing...
Five recent interesting examples of content marketing that you might have missed
APA - 06 Nov 2014 15:57
Here’s a quick whizz through some interesting examples of content marketing that you might not have seen Beats by Dre Instagram Ok, so Beats By Dr Dre not only manufacture a highly covetable...
Is Podcasting the Most Underutilized Form of Content Marketing?
Social Media Today - 06 Nov 2014 12:41
Podcasting is not as new as many people tend to believe. The essence of podcasting goes back to the olden days of families sitting around listening to radio shows. The true difference between radio...
Social media has changed the way news orgs cover conflicts around the world, but traditional journalistic values are still vital
American Press Institute - Published 11/06/14 8:30 am - 06 Nov 2014 16:12
The Guardian Those were the main conclusions from a panel at the Web Summit conference in Dublin featuring representatives from Time, Vice News and Storyful. “There will be two types of parallel...
How Hyatt uses mobile to improve the customer experience
E-Consultancy.com - Christopher Ratcliff - 06 Nov 2014 10:53
Trending blog posts Most commented posts this month B&Q's new £60m responsive website reviewed 36 comments Three ways most marketers screw up email subject line split tests 14 comments Nine writing ‘rules’ you can safely ignore 13 comments...
Google’s cloud picks up business from Amazon customers Airbnb, Netflix, & Rovio (updated)
Venturebeat - Jordan Novet - 06 Nov 2014 04:08
Above: Joerg Heilig, vice president of engineering for cloud developer experience at Google, speaks at the Google Cloud Platform Live event in San Francisco on Nov. 4. Image Credit: Jordan Novet/VentureBeat Updated at 5:44 p.m. Pacific on Wednesday..
SiriusDecisions Unveils New Research Report on Social Media Intelligence Platforms
InvestorPoint.com - 06 Nov 2014 14:41
SiriusDecisions , the leading global business-to-business (b-to-b) research and advisory firm, today announced the launch of its new SiriusView: Social Media Intelligence 2015...
Expert tips for dealing with a PR crisis
EyeForTravel.com - 06 Nov 2014 13:29
Faced with a PR crisis, how should travel brands respond? Andrew Hennigan hears some practical tips An accident, a rogue employee, bad weather or simply a misunderstanding can suddenly land an...
3 Keys to Successful B2B Marketing in 2014 and Beyond
CRM Guru - Rick Delgado - 06 Nov 2014 16:54
It almost goes without saying that trying to keep up with all the trends and fads in marketing can be a challenging experience. Nowhere is this more true than when it comes to business-to-business...
Marketing & Communications Coordinator | Financial Services Institute (FSI)
Associations Now Magazine - 06 Nov 2014 16:04
Excellent writing and editing skills, with an eye for detail; Ability to communicate clearly, succinctly, and diplomatically, both orally and in writing; Experience writing press releases,...
Extracting value from digital marketing
Money Marketing Online - Amanda Newman Smith - 06 Nov 2014 16:01
:00 pm | By Installing high-end computers in the homes of all your clients so they have 24/7 access to your advice may seem extreme. However, for one of financial services marketing firm Goldmine Media’s clients, it was an ideal solution.
Clean Up Those Distribution Lists: Improve Email Performance by Removing the Unengaged
Business 2 Community - Andrew Sheridan - 06 Nov 2014 02:45
Email performance metrics are something that all markers should be measuring and reporting on. Any decent email marketing platform readily tracks these statistics for you in order to show you exactly how your email is performing. Email metrics are...
AT&T sells its Watson speech recognition tech to Interactions Corporation in equity deal
Venturebeat - Harrison Weber - 05 Nov 2014 20:51