03 November 2014

Publicis buys Sapient for $3.7bn to create digital marketing giant
Net Imperative - 03 Nov 2014 13:04
The deal, which is described as a merger, will see Sapient become a wholly-owned subsidiary of Publicis Groupe. Publicis is paying $25.00 per share in an all-cash transaction at a total valuation...

A Buyers Guide To Mobile Marketing
Hit Search - Hit Search - 03 Nov 2014 12:45
It seems every year since 2005, the Digital Marketing industry hails ‘this year to be the year of mobile,’ with 2014 no exception. But based on spend alone, for 2014 this does indeed seem to be the...

Dealers 'must consider mobile in planning digital marketing and SEO'
AM Online - 03 Nov 2014 09:25
"If a website doesn’t work on mobile, it doesn’t work,” Alex Kozloff told delegates at the AM Digital Dealer Conference. The Internet Advertising Bureau (IAB) head of mobile said studies from the...


Travel alberta corporate communications marketing agency
Tenders Info - 03 Nov 2014 06:57

Direct Marketing Association Awards Teradata CMO Lisa Arthur
Individual.com - 03 Nov 2014 06:53
Teradata Corp. reported that Lisa Arthur, CMO, Marketing Applications, has been named Marketer of the Year for 2014, by the Direct Marketing Association. According to a company release,...

Content Marketing Minds: What the IBM and Twitter Partnership Means for Marketers
Social Media Today - 03 Nov 2014 14:31
  The Story: On Wednesday of last week, IBM and Twitter announced a “ landmark partnership ” in which IBM’s software and services will have access to and make sense of Twitter’s gigantic vats of...

Virgin America to raise up to $368M in initial public offering
Venturebeat - Harrison Weber - 03 Nov 2014 15:47
Today Virgin America  revealed it plans to raise as much as $368 million in an initial public offering on the NASDAQ. Listing on the stock symbol “VA,” Virgin America aims to sell 13,106,377 shares at the price of $21.00 to $24.00 per share. Virgin...


Mozilla is releasing a new developer-minded web browser on Nov. 10
Venturebeat - Ruth Reader - 03 Nov 2014 13:33
Mozilla revealed in a blog post  today that the company is building a web browser specifically designed for developers, which it will release on November 10th. The premise of the project, called “fx10,” is to make creating web applications...

Samsung acquires SSD caching company Proximal Data
Venturebeat - Emil Protalinski - 03 Nov 2014 02:47
Above: Samsung's Unpacked announcement for the Galaxy Note 4 Image Credit: Devindra Hardawar/VentureBeat 0 Samsung today announced it has acquired caching company Proximal Data. Financial details of the deal were not disclosed. Based in San...

8 Key Changes In Google Search B2B Marketers Should Know
CRM Guru - Derek Edmond - 02 Nov 2014 16:05
: As detailed in an article on Search Engine Land this past month, a new Google eye tracking study  outlines the evolution of Google search results from 2005 to today. The key takeaway?

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