14 November 2014

Urban Outfitters’ timed, targeted mobile messages increase retention rate
Mobile Commerce Daily - Alex Samuely - 14 Nov 2014 14:28
Urban Outfitters continues to revamp its mobile strategy Urban Outfitters is maximizing user engagement by sending push notifications, email and in-application messages at times when consumers are...

Facebook mobile ads chief says mobile marketing is (and must be) highly personal
Venturebeat - Mark Sullivan - 14 Nov 2014 03:04
Above: Jane Schachtel, head of mobile & technology, global vertical marketing at Facebook SAN FRANCISCO — Facebook’s mobile advertising chief Jane Schachtel says that mobile  marketers in particular must go the extra mile to make sure they treat...

Top tips: What content marketers need to know about SEO
Net Imperative - 14 Nov 2014 14:29
Primarily, content is the avenue in which you can guarantee your websites are responding to user’s queries and ensuring that search engines know which keywords and phrases your website should rank...

SEO 101: 18 Search Rankings & Engagement Factors You Can’t Ignore
Search Engine Journal - Alan Schill - 14 Nov 2014 13:48
There are a lot of SEO guides and “How-to” blog posts available, but the truth is, many of these resources contain outdated or just incorrect (and outright bad) advice. Over the past few months I...


EBay pushes PayPal in its new scheme to bridge digital and retail shopping
Venturebeat - Ruth Reader - 13 Nov 2014 21:54
Image Credit: Ruth Reader EBay and fashion label Rebecca Minkoff have brought to life the enviable computerized closet from Clueless – only this time you can make over your closet from your phone. This morning, eBay debuted a new type of dressing...

Reddit CEO Yishan Wong resigns in surprise leadership change
Venturebeat - Tom Cheredar - 13 Nov 2014 20:57
Above: Reddit CEO Yishan Wong holding up a gift from investor and YC president Sam Altman. Image Credit: Yishan Wong

Dynamo Launches Wearable Tech and Smart Home PR Division
InvestorPoint.com - 14 Nov 2014 12:05
New team signs Bluesmart, the world's first smart, connected carry-on case Dynamo PR today announces the launch of its Wearable Tech and Smart Home PR team...

AutoTrader prepares consumer PR agency review
PR Week UK - 14 Nov 2014 10:51
Citizen has worked for the media company since 2012 when it won a four-way pitch to work on a six-figure brief to drive consumer engagement, replacing Hotwire. It is understood it was given two to three months' notice last month, but will be invited...


Accel’s Wong may pick Android over Apple in health platforms
Venturebeat - Mark Sullivan - 14 Nov 2014 15:32
Above: VentureBeat's Jordan Novet interviews Accel's Rich Wong at the Mobile First conference Thursday. SAN FRANCISCO — Veteran mobile investor Rich Wong said that mobile health technology and apps are going to be a considerable investment opportunity,...


Awards Preview – Travel & Tourism Campaign or Solution
Mobile Marketing Magazine - Alex Spencer - 14 Nov 2014 13:12
The 2014  Effective Mobile Marketing Awards  Ceremony takes place on 27 November in London. Between now and then, we are throwing the spotlight on the finalists in each of the 26 categories. Today,...

How Content Marketing Can Establish the Brand Trust You Seek
Business 2 Community - Frank Paterno - 14 Nov 2014 15:11
In today’s purchasing landscape, consumers are smarter than ever. They are more informed, more skeptical, more influenced by outside content, and less likely to fall into campaign traps. Marketers have come to rely on content to engage customers and...

Proving ROI In 48 Hours: How Forbes + Dell Pioneered Modern Brand Journalism
Business 2 Community - Amber van Natten - 14 Nov 2014 15:11
At their talk at the 2014 #ThinkContent Summit, Dell’s Managing Editor Stephanie Losee and Forbes’ CRO Mark Howard discussed how Brand Journalism became a dirty word despite emerging as a lifeboat for the journalism industry. “There were a lot of great...

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