11 November 2014

Q&A: Oracle's Sylvia Jenson on high-volume content marketing
E-Consultancy.com - Graham Charlton - 11 Nov 2014 13:32
Trending blog posts Most commented posts this month B&Q's new £60m responsive website reviewed 37 comments Nine writing ‘rules’ you can safely ignore 13 comments When marketing automation goes wrong 11 comments How branded search and ads...

For successful content marketing, focus on authority over SEO
Mashable - Lisa Buyer - 11 Nov 2014 11:20
Image: Mashable composite. Cienpies Design for ClickZ 2014-11-11 11:15:01 UTC Follow @clickz Building authority continues to be critical in search engine results, regardless of the fall of...

These 7 Mistakes Can Make Your Marketing Automation Investment Worthless
Entrepreneur.com - Hana Abaza - 11 Nov 2014 16:18
If you’re an entrepreneur, at some point you have to put on your “sales and marketing” hat. All good entrepreneurs are marketers, even if by default. This doesn’t necessarily mean you’re the person...

Email marketing vs marketing automation: what's the big diff?
Atlanta Journal And Constitution - 11 Nov 2014 16:11
Email marketing vs marketing automation: what’s the big diff. What’s...


Microsoft will replace Lync with Skype for Business in the first half of 2015
Venturebeat - Emil Protalinski - 11 Nov 2014 14:15
Microsoft today announced its enterprise-focused instant messaging app Lync will be replaced by a new Skype for Business tool. The company is promising Skype for Business will remain an Office 365 service when it replaces Lync sometime “in the first half...

RepairPal Steps on the Gas with Investment from USAA
Venturebeat - 11 Nov 2014 12:20
Check out our  press release hub , powered by Business Wire. It's a one stop shop for industry announcements to help you stay on top of the latest technology and investment trends. Get the scoop  here . Strategic Investment Brings Trusted Repair Shops...

US Federal Business Opportunity: Department of the Navy: Subscription for Public Relations Management Software/Services
ITbriefing - 11 Nov 2014 16:02
Agency: Department of the Navy Office: Office of Naval Research Location: ONR Date you need to respond by: 26-November-2014 Solicitation...

5 Ways To Leverage An Analyst Report For PR And Marketing
Business 2 Community - Meredith L. Eaton - 11 Nov 2014 02:16
Analysts are often seen as some of the most credible influencers in any given field. Their vendor neutrality and broad knowledge of market players makes them a reliable source on industry trends, developments and projections. That’s why commissioning a...



PR News' CSR Awards - Entry Deadline is November 14, 2014
CSR Wire - 10 Nov 2014 23:52
WASHINGTON, D.C., Nov. 10 /CSRwire/ - PR News’ CSR Awards is the industry’s best showcase for the most powerful, impactful social responsibility and green campaigns. The finalists in this awards...

PR Jobs: The Pokémon Company International, MC Squared, Columbia University
Media Bistro - Nadine Cheung on November 10, 2014 5:55 PM - 10 Nov 2014 23:26
This week, The Pokémon Company International is hiring a marketing manager, while MC Squared needs a marketing manager, too. Columbia University is seeking a , and...

Coordinator, Sponsor and Marketing Partner Relations | International Council of Shopping Centers (ICSC)
Associations Now Magazine - 11 Nov 2014 18:15
This position will coordinate the sponsor / marketing partner fulfillment key relationships, marketing partnership projects, reporting and administrative duties vital to supporting the sales and...

The CMO.com Interview: Roundtable With 6 Fast-Food Heads Of Marketing
CMO.com - 11 Nov 2014 14:50
Grabbing take-out or stopping at a restaurant for a quick bite has become the order of the day, particularly among the 74-million-strong on-the-go Millennial generation. In fact, Millennials made...

Catching The Mobile Marketing Wave
CMO.com - 11 Nov 2014 14:50
The Mobile Marketing Association (MMA) predicts  the mobile marketing ecosystem will surge from driving $48 billion in net U.S. sales in 2010 to $400 billion by 2019. It also expects mobile marketing...

Maybe Digital Marketing Isn't For You?
Forbes.com - Daniel Newman - 11 Nov 2014 14:12
When it comes to digital marketing, overnight success is a myth that many businesses get entrapped into believing. They put on their rose-tinted glasses and go about trying every trick in the book –..

HotelTonight recruits former Beats Music marketing chief
Travolution - RBI.BusinessObjects.Author - 11 Nov 2014 13:51
The former marketing chief of Beats Music, has joined mobile hotel booking app HotelTonight as chief marketing officer. Mark Phillips joins with nearly 20 years’ experience building and developing...

Marketing Ideas for Healthcare Professionals: The Art of Effective B2B Interaction
B2B Marketing - Brooke.Farley - 11 Nov 2014 13:40
While private healthcare may be predominantly associated with the treatment of patients, it is important to remember that it also represents a for-profit business model. This has always created a conflict of interest in the eyes of some, especially when...

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