26 June 2014

Content Marketing and Marketing Content – There Is A Difference
Business 2 Community - Laura Donovan - Jun 25 at 22:15 BST
We live in a world of confusing buzzwords. Understanding the nuance of these words is not as important as understanding how each of the terms fits into an overall marketing plan.  This is especially...


Pippa Middleton “in talks” over journalism job on US network NBC's Today show
Radio Times - Jun 26 at 13:02 BST
Kate Middleton’s sister Pippa is said to be in discussions with US network NBC over a roving reporter role on its flagship current affairs show Today. The broadcaster is poised to make a concrete offer to the 30-year-old, according to reports,...


Web Publisher Hires a Technology Journalism Veteran to Start a Site
Columbus - DAVID CARR - Jun 26 at 5:29 BST
By By Courtesy of the Associated Press c.2014 New York Times News Service Medium, the online writing system created by Evan Williams, one of the founders of Twitter, has been something...


Is Social Automation the Future of Social?
ClickZ Today - Mathew Sweezey - Jun 26 at 12:34 BST
The combination of a social automation tool and a full understanding of its limitations, used in conjunction with the new advertising options from these social channels, will be your best approach to social marketing. At the height of print...


Everything Google announced at I/O 2014
Venturebeat - Eric Blattberg - Jun 26 at 10:47 BST
Above: The media waits to cover Google I/O 2014. Image Credit: Mark Sullivan/VentureBeat In between protestors’ outbursts , Google’s top brass unleashed a boatload of news at the company’s annual...


The Future of Marketing Automation – Smart Web-Sales Automation
Business 2 Community - Daniel Hristov - Jun 25 at 22:55 BST
Marketing automation is all about getting the most out of your processes and tools with an aim to improve the user experience and increase your sales. But to achieve this goal, your company needs to...


Red Hat Executive Named “CMO of the Year” by Silicon Valley U.S. PR World Awards
Redhat - Jun 26 at 15:30 BST
We're proud to announce that Jackie Yeaney, Red Hat's executive vice president of Strategy and Marketing, has been recognized as one of the “CMOs of the Year” by the 4th Annual 2014 PR World Awards ....


The Future of PR: Focus, Fit and Friendship
Business News Daily - Jun 26 at 15:19 BST
Twenty years ago, "traditional" media outlets — newspapers, magazines, television, radio, etc. — were all that consumers knew. The Internet was still in its infancy, and landing a spot on a talk show...


The 5 Step Guide To Using Social Media In Crisis Management
Business 2 Community - Adele Halsall - Jun 26 at 14:55 BST
One of the benefits of social media is undoubtedly its immediacy and its timeliness. It gives the user a way to be present with their audience in almost any situation, sharing continuous information...


Tesco partners with social media cookery channel to drive customer interaction
Retail Week - Jennifer Creevy - Jun 26 at 14:29 BST
Tesco has partnered with social media cookery channel SORTEDfood to drive customer interaction with the brand.


The Trust for Public Land Launches National Campaign - and Social Media Push - to Protect Land and Create Parks
Michigan Live - Jun 26 at 11:03 BST
Americans Asked to Share Experiences About Why Nature Matters to Them WebCast Today at 1 pm Eastern SAN FRANCISCO , June 26, 2014 /PRNewswire/ -- The Trust for Public Land, the only national...

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