18 July 2014

Antigua Barbuda Tourism launches LOVEANTIGUABARBUDA social media campaign
Travel News - Urmii Kar - 18 Jul 2014 13:46
Caribbean Premier League (CPL) ‘Local Partner’, the Antigua Barbuda Tourism Authority (ABTA) recently launched its #LOVEANTIGUABARBUDA social media campaign. The online campaign and social media...


How can smart use of social media help get your innovation to market? Just ask SEaB Energy
2Degrees - 18 Jul 2014 12:41
SEaB's containerised micro power plant was one of the innovations shortlisted in the first phase of the RBS Innovation Gateway. CEO Sandra Sassow shares some tips on how she's getting it to market. ...


Social media plays role in Malaysian Airlines Flight MH17 tragedy
Big News Network - 18 Jul 2014 04:22


Why Word Of Mouth Marketing IS The Most Important Social Media
Forbes.com - Kimberly A. Whitler - 18 Jul 2014 01:54
Word of Mouth Marketing (WOMM). Isn’t this really the original social media platform? I grew up with the famous Faberge commercial that showed a woman who “told 2 friends” about the product and how...


Downed Malaysian flight exposes issues with social media reporting
Examiner.com - Steven Neville, Indianapolis Social Media Examiner - 18 Jul 2014 00:30
Moments after Malayasian flight MH17 crashed in Ukraine , today, Thursday, July 17, thousands of concerned individuals took to Twitter and other various forms of social media to follow along as the...


Ukraine Separatist Social Media Site Claims Plane Downing
World News Report - 17 Jul 2014 23:23


Facebook tests ‘Buy’ button to help businesses drive sales through the social media site
Canadian Business Magazine - 17 Jul 2014 21:44
NEW YORK, N.Y. – Facebook is testing a “Buy” button in its latest effort to help businesses drive sales through the world’s biggest online social network. The company...


Nike shares social media numbers around its World Cup presence
Communicate Online - 17 Jul 2014 19:20
0 Flares 0 Flares × With its competitor Adidas being the official World Cup 2014 sponsor, Nike, which sponsors ten teams at the tournament, and over 50 percent of the boots worn on pitch  ,...


Communications Industry Has Blogger-Relations Work to Do, IPREX Study Finds: Global Study of Bloggers Offers Insights Into Their Coverage, Reach and Interaction with PR and Marketing
Bulldog Reporter - 18 Jul 2014 04:33
Bloggers are predominantly female, often earn from their blogging and frequently find approaches from the communication industry irrelevant, according to the first IPREX Blogbarometer survey. ...


Report: Browns Hiring Peter John-Baptiste to Head PR Department
WHIO TV - 18 Jul 2014 03:19
By Chris Pokorny Last month, we saw the sudden resignation of Zak Gilbert , the Cleveland Browns ' director of communications, after just one year with the team. With training camp set to begin the...


What The Lego PR Crisis Can Teach You About How To Protect Your Brand
Business 2 Community - Simon Mainwaring - 17 Jul 2014 20:35
Much has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples of its...


Hotwire PR Announces Rebrand
Bulldog Reporter - 17 Jul 2014 19:10
Hotwire ( www.hotwirepr.com ) CEO Brendon Craigie has unveiled a rebrand that demonstrates Hotwire’s adventurous thinking and how it can deliver game-changing and future-thinking campaigns for...

FiveStars Introduces Mobile Marketing Automation Tool
Individual.com - 18 Jul 2014 06:26
FiveStars launched AutoPilot, a mobile marketing automation tool for merchants. "Ten percent of all FiveStars AutoPilot promotions result...


One-Third of Mobile App Engagements Last Less Than One Minute
Wall Street Business Network - 17 Jul 2014 17:33
/PRNewswire/ --  Swrve , the world's leading mobile marketing automation platform, today released results from its App Metrics Report . The report outlines benchmarks for mobile app performance...


Advertisers doubt content marketing's effectiveness, but spend more on it anyhow
Examiner.com - Bruce Goldman, Richmond Advertising Examiner - 18 Jul 2014 00:47


New Anheuser-Busch InBev marketing VP oversees executive shuffle
St Louis Business Journal - Jacob Kirn - 18 Jul 2014 13:31
Jorn Socquet, who recently replaced Paul Chibe as Anheuser-Busch InBev's vice president of U.S....


Facebook Recruits Michelle Klein as Head of Global Agency Marketing
Mobile World - 18 Jul 2014 13:20
Facebook has recruited Smirnoff Global Marketing Chief, Michelle Klein, to oversee its relationships with agencies and clients across the world. Klein, who is currently Vice-President of Global...


What's SEO? Search engine marketing
AllVoices - 18 Jul 2014 11:55
Whenever I mention SEO, people always ask, what on earth is SEO? SEO symbolizes "search engine optimization". Search engine optimisation is the procedure of optimizing your landing page or website...

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