06 August 2014

Why Caterpillar Went From Conservative to Buzz-Building Content Marketing
Remodeling Online - 05 Aug 2014 22:33


Smartify Doubles Revenues in First Half of 2014, Establishes Leadership as First Enterprise Solution Connecting Social Data to Customer Strategy
Market Wire - 06 Aug 2014 15:29
Smartify Marketing Automation and Analytics Platform for Brands Integrates Real Time Social Data With Enterprise Systems Seamlessly PASADENA, CA--(Marketwired - Aug 6, 2014) - Rapidly emerging...


Marketing Without Borders: Why Loyalty Programs Need to be Seamless
CRM Guru - Charlotte Ritter - 06 Aug 2014 09:56
It’s the modern day story of a consumer, just like you, shopping on a site on which they regularly browse and occasionally purchase. Tap the icon on your mobile and immediately the game begins – a...


Driving mobile consolidation, Tapjoy acquires 5Rocks analytics and marketing automation firm
Venturebeat - Dean Takahashi - 06 Aug 2014 08:25
Above: Jeff Drobick and Steve Wadsworth of Tapjoy Image Credit: 0 0 Thank you Please make sure both your and your friend's emails are valid. Send to: Separate multiple addresses with...


Public Relations a 'must' for small hotels
Ehotelier.com - 06 Aug 2014 08:09
Philia Tounta [Insights, Public Relations] Proper PR should shape perceptions. Ideally it should incorporate innovative and ongoing efforts to engage and entertain...


Friend Me? Apple Trying to Boost Social Media Standing
TMC Net - 06 Aug 2014 13:34
Apple is giving its social media department a shot in the arm, and the timing seems to indicate that big things are on the horizon for the Cupertino company. With rumors of the iPhone 6, as well as...


Smart Technology Targets Consumers' Digital Security Concerns - Next Generation Smart Wallet Competition Reveals Social Media Identity Theft Issues
BusinessWeek - 06 Aug 2014 13:23
/PRNewswire/ -- Smart technology influence targets digital payment industry's security concerns; companies announce latest authentication improvements: NXT-ID NXT-ID, Inc., (OTCQB: NXTD) a...


What are they saying? LPGA players take to social media before tournament
Michigan Live - Cory Olsen - 06 Aug 2014 13:21
GRAND RAPIDS, MI -- As tournament time draws near the professional golfers of the LPGA are taking to social media to share their Michigan experiences. Whether it's interacting with fans or sharing...


5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection
Searchenginewatch - Rebecca Murtagh - 06 Aug 2014 12:47
As technology advances, the distance between a brand and its customers has grown. Face-to-face transactions are replaced with digital transactions that require less -- or no -- human interaction....

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