Join Us for Webinar Wednesday: Creating Great News Content
04 September 2018

Join Us for Webinar Wednesday: Creating Great News Content

Join Steve Momorella, founder of TEKGROUP International, for a webinar on the essentials of creating and managing your own brand newsroom.

5 Ways to Maximize Your Content Marketing
27 August 2018

5 Ways to Maximize Your Content Marketing

Great content marketing starts with great content. What better source for stories and ideas than your online newsroom?
4 Ways to Use Your Newsroom for Content Marketing

4 Ways to Use Your Newsroom for Content Marketing

Everyone knows content marketing is one of the hottest buzzwords sweeping the digital PR industry. But what does it really mean? Ensure that you are capitalizing on ways to use your online newsroom for content marketing by going through this short check list.
Tips on Creating Content for your Online Newsroom

Tips on Creating Content for your Online Newsroom

Creating content can be one of the most challenging parts of maintaining a successful online newsroom. It takes time, planning and research to be able to create unique and compelling content that journalists and news consumers will want to read.
How to leverage your online newsroom to improve your content marketing

How to leverage your online newsroom to improve your content marketing

You can utilize your online newsroom to simplify and automate these items.  First of all, you should be able to track any content sent out via email.  You should be able to see who, when, where, and what time your content was opened.  With this data you then know who needs more information and what type of information they are interested in.

Content Marketing to Focus on Distribution and Social

If you’re planning your budget, or thinking about how best to spend what’s left in your coffers, take a look at this article from Forbes, The Top 7 Content Marketing Trends That Will Dominate. In it SEO expert and blogger Jayson DeMers predicts that budgets for content marketing will reach new highs across all industries, with a new emphasis on distribution and social media. 

Content Marketing Tips From Recent Summit

Recently the content marketing world descended upon London for their annual summit. Although we were not able to attend the summit, upon reading some of the tips and advice coming out of the conference, we were excited to see that the industry is continuing to thrive. Content marketing is such a critical part of an organization's communications strategy and if done well, can help not only increase awareness of a brand or product, but also help drive leads.

Finding ROI in Content Marketing and Online Newsrooms

One of the most frequent questions we are asked when talking about online newsrooms and content marketing is "where is the ROI?" It is a fair question and one that must be addressed in light of the fact that there are many, many "experts" out there who may or may not be bringing value to your organization. 

Social Media: Word of Mouth, Amplified Exponentially

It’s something of a truism by now that social media is vital to business success, but the “why” and ROI behind social media’s importance are often harder to pin down. In an article for Chicago Now, Genevieve Valliere explores the “why” and offers this assessment: ‘When it comes to choosing where to spend money, above all else people love a “social proof” recommendation.  . . . Makes sense doesn’t it? It’s good old word of mouth, dressed up by technology.’
Content Marketing Boosts SEO, But Distribution is Still Key to Success

Content Marketing Boosts SEO, But Distribution is Still Key to Success

According to a recent post on Search Engine Watch and, let’s face it, common sense, 93% of online research begins with search engines, and businesses that publish high-quality long-form content frequently tend to do better in search engine rankings. And while 87% of buyers say that content has an impact on their purchasing decisions, 43% say hard selling is a turn-off, two stats that together suggest the power of educational, informative content.