To Succeed in 2015: Tailor Your Content and Give It a Better Home
31 December 2014

To Succeed in 2015: Tailor Your Content and Give It a Better Home

Lamenting the plethora of  “those ‘predictions’ and ‘trends’ articles doing their rounds on the Internet,” Daniel Newman offers a view into his own crystal ball in 5 Less Obvious Content Marketing Predictions For 2015, a recent post on Forbes.com. Among his predictions: marketers who tailor their content—focusing on quality over quantity—and build a better home for all of their multimedia content will succeed in the coming year. 
11 December 2014

Great News for PR: Google’s Spiders Now Love Good Writers

 “Google has slowly made PR the focus of searching online. And it’s up to you to capitalize on it,” says Mickie E. Kennedy in a recent post on B2C in which he explores the effects of the so-called “new SEO.” If you’ve been around long enough to remember the Wild Wild West days of the late nineties’ web and its primitive search engines, you know that, largely thanks to Google, we’ve come a long way. No longer is keyword-stuffing the ticket to high ranking, and Google’s latest update has taken the “fair search” trend even further. 
06 December 2014

General Electric Using Brand Journalism and Social Media Effectively

As more brands begin to understand the importance of leveraging news content for marketing purposes, you will see more and more "traditional" journalists being hired and inserted into the communciations departments of large corporations. This has been happening for quite some time on the fringes, with companies like Ford, Toyota, and Sprint. However, now with the tools and platforms such as social media, online newsrooms, and digital distribution, it is becoming more and more relevant for companies big and small to get involved. This means content generation, curation, sharing and offering insight on existing news pieces.
01 December 2014

Brand Journalism: Old as the Hills, Hotter than Ever

Given the amount of attention the term “brand journalism” has been garnering over the past year, it would be easy to mistake it for a new idea or a hot young cousin of content marketing. But brand journalism has been around as long as there have been brands—what’s new(ish) is that brands have in many cases stopped relying on agencies or friends in the press to tell their stories. Brands have become publishers, with behemoths like GE and Coke leading the way.