What the savviest news consumers do in social media

Pew Research’s Internet Project found earlier this year that 74% of all online adults use social networking sites. Among our respondents, however, only 1% never use social media tools. Click to see how else news mavens are different in their social media habits.

Social media news still gaining in importance

Almost half of the respondents to our 2014 Social Media News Survey consider news from social media sources as at least as reliable (48%) and accurate (52%) as news gathered from traditional sources. Interestingly, the percentages of those who deemed social media important news tools rose substantially during the period. 

The press release: Not as dead as you think

If you work in public relations or marketing, you may have heard – for many years now – that the press release is dead.  But our 2014 Social Media News Survey indicates otherwise. When asked, “How often do you make use of press releases when following, sharing or posting news and information?” about three-quarters (74%) of 171 news consumers and creators surveyed said they did at least sometimes, and 35% used press releases “very often” or “all the time.”

Are you spending more time on LinkedIn these days?

LinkedIn has become more important to news consumers and creators in the last three years, according to our 2014 Social Media News Survey. Survey respondents this year were more active on LinkedIn, had more connections, and more of them named the professional social network as a top place to follow, share and post news and information than in 2011. Click now for the specifics!

Online Newsrooms Level The Playing Field for SME’s

We’ve all heard it said that size matters in just about everything - CEO’s are, according to research, taller than most other folks in the company. And according to the Harvard Business Review, companies with short, simple names attract more shareholders, generate more stock trading, and perform better on certain financial measures than companies with longer, hard-to-process names. But when it comes to news and information management via an online newsroom, it seems one can throw company size out the window.

Are we getting comfortable with social media tools?

Our just-released 2014 Social Media News (SMN) Survey suggests media users have, in the last couple of years, become more habitual in using social media tools and networks for viewing, creating and sharing news and information. Click to read more!

A Secret Little Trick To Immense Online Newsroom Success

Want to know a little secret? As Forbes contributor Bruce Kasanoff points out, if you’re not Coke or Pampers you don’t need a mass audience. Now take that thinking to your online newsroom – if you’re not Coke or Pampers, you probably don’t need to reach every media outlet in the free world to have a very successful media relations program and online newsroom.

Three Great Tips for Online Newsroom Managers (not written by us!)

A recent article in Intelligent Utility Magazine’s online edition featured a story about Oncor – the largest electricity distribution and transmission system in Texas. It was interesting to us from the perspective of a big company with a massive payroll using the online newsroom to solve a big corporate communications problem. Go figure!

Marketing Your Message: Price (Think Cost!)

E. Jarome McCarthy and his disciples probably spent more time pondering the “price” ingredient of the marketing mix than any other variable. After all, it’s the one thing we can, at least in theory, completely control. The product is not selling? Put it on sale! Running low on inventory? Raise the price! It’s much more complicated than that, of course. But you get the idea.

Marketing Your Message: Promotion (Think Collaboration!)

Historically, promotion is the one area of the marketing mix where public relations played a key role. But the traditional focus of promotion within a company’s global marketing plan was on the company’s product or service – the iPhone or the manicure - not the actual product of public relations, which we decided earlier is content.