As Social Media Become More Powerful, the Key Players Shift Positions

As Social Media Become More Powerful, the Key Players Shift Positions

As social media become more and more important to marketers, the key players are shifting positions. A new study in the UK showed LinkedIn eclipsing Twitter as the number one social network for content marketing, with 96% of respondents saying they used LinkedIn to distribute content in 2014. Twitter was 7 points behind, with 89% saying they used the micro-blogging platform to distribute content. Only 69% of respondents said they used Facebook to distribute content in 2014. A separate study from GlobalWedIndex found that although Facebook has more than 1.3 billion monthly users, just half (52%) describe themselves as “active” on the platform in late 2014, compared with 70% in late 2012.
Digital Technologies Don’t Cause Stress—They Make Us Smarter

Digital Technologies Don’t Cause Stress—They Make Us Smarter

Every new medium or technology has generated worry—in the 18th and 19th centuries, the then “new” novel was thought to be the ruin of its young female readers. Television, it was feared, would make us numb and dumb. And then came the internet, with mobile and social media on its heels. Taken together, all of these digital technologies and the glut of constant information they provide have widely been thought to increase psychological stress. But according to a new study from the Pew Research Center, frequent use of digital media does not appear to be related to higher stress levels. 
Learn How to Create Great Content for an Online Newsroom

Learn How to Create Great Content for an Online Newsroom

Join PR News on January 22, 2015, from 1:30 to 3 p.m. ET, for a webinar focused on the essentials of creating and managing your own brand newsroom. Discover why a dedicated newsroom operation is a necessity for organizations of all sizes and learn how to develop and distribute compelling content efficiently.  
Beyond “Post and Pray”: How Manufacturers (and Everyone Else) Can Improve Content Marketing Results

Beyond “Post and Pray”: How Manufacturers (and Everyone Else) Can Improve Content Marketing Results

Manufacturers have embraced content marketing with a vengeance, according to recent post on CustomerThink by Achinta Mitra, who reports that 61 percent of manufacturers engage in content marketing and 54 percent are planning to increase their spending on content creation. On the downside, according to Mitra, only nine percent of manufacturers know how (or that) content marketing contributes to sales. 

Mobile Technologies Are the #1 Driver of the World’s Digital Economy

A recent post on the World Bank’s website underscores the growing importance of mobile technologies in developed and developing countries alike. According to Digital Megatrends 2015, a global report from Oxford Economics, executives around the world ranked mobile as the technology that will have the greatest positive impact on their business over the next five years. Mobile ranked above business intelligence, cloud computing and social media in the survey. 

News consumers & creators start with NYT, WSJ and CNN.com

Despite the acknowledged 50% drop in traffic to its homepage over the last three years, The New York Times was the top resource for news junkies in the 2014 Social Media News Survey.

Social media: More and more, where we get our news

If you are a frequent user of social media channels, you have no doubt on learned of a breaking news event there – Joan Rivers’s death, or Ray Price’s sickening domestic violence video, to cite recent examples. But is there more here than meets the "like" button? Click to find out!

Addicted to smartphones, connections and social media

News flash: Social media tools are important to the great majority of news creators and consumers for sharing and recommending (77%) and for posting and writing (71%), according to our 2014 Social Media News Survey. Okay, maybe not a news flash to most. But the growing reliance on social media and its associated tools and technology is becoming what many would categorize as an addiction.

What the savviest news consumers do in social media

Pew Research’s Internet Project found earlier this year that 74% of all online adults use social networking sites. Among our respondents, however, only 1% never use social media tools. Click to see how else news mavens are different in their social media habits.