3 Ways Companies Are Using Content Marketing Effectively

Being able to leverage news stories, images, and video in a way to gain awareness is the goal of all successful content marketing strategies. Creating newsworthy stories with shareable multimedia is the fundamental building block to this success.

Retail Online Newsrooms: Three Best in Class Examples

Many retail organizations are taking advantage of the cost savings and increased awareness that can be achieved with an online newsroom. These examples highlight some features and strategies that you can leverage when updating your online newsroom. 

Travel and Resort Online Newsrooms: Best in Class Examples

Many travel and resort organizations are taking advantage of the cost savings and increased awareness that can be achieved with an online newsroom. These examples highlight some features and strategies that you can leverage when updating your online newsroom.
Healthcare Online Newsrooms: Best in Class Examples

Healthcare Online Newsrooms: Best in Class Examples

It seems as if every company – big or small – has an online newsroom. Most just contain a listing of press releases or a small gallery of images. Many healthcare organizations are taking advantage of the cost savings and increased awareness that can be achieved with an online newsroom.
3 Ways Social Media Can Help Your News

3 Ways Social Media Can Help Your News

Social media means different things to different individuals. Connecting with friends, liking and sharing photos of loved ones and keeping tabs on your local community are what many users on social media sites like Facebook and Twitter are doing.
4 Ways to Use Your Newsroom for Content Marketing

4 Ways to Use Your Newsroom for Content Marketing

Everyone knows content marketing is one of the hottest buzzwords sweeping the digital PR industry. But what does it really mean? Ensure that you are capitalizing on ways to use your online newsroom for content marketing by going through this short check list.
Brand Journalism In the Pharmaceutical Industry

Brand Journalism In the Pharmaceutical Industry

More companies are seeing the impact from self-publishing and self-distribution of their news through the use of a brand journalism strategy. Whether it is retail giants such as Coca-Cola and Sprint or a steadfast pharma company like AbbVie, the idea is the same. 
Companies Are Leveraging Social Media Distribution in their Online Newsrooms

Companies Are Leveraging Social Media Distribution in their Online Newsrooms

Over the past several years, social media has become one of the primary distribution channels within an online newsroom. In addition to using email alerts, organizations have started leveraging tools such as RSS feeds, blogs, social sharing and embedded social widgets to help extend their brand and message out beyond traditional media, while at the same time allowing for quick and easy sharing.
How to leverage your online newsroom to improve your content marketing

How to leverage your online newsroom to improve your content marketing

You can utilize your online newsroom to simplify and automate these items.  First of all, you should be able to track any content sent out via email.  You should be able to see who, when, where, and what time your content was opened.  With this data you then know who needs more information and what type of information they are interested in.

Questions You Should Ask Potential Online Newsroom Providers

Going through the process of finding the right online newsroom solution can be tricky. There are many different offerings, some having only bits and pieces of what your organization truly needs. We have compiled a list of questions to ask any potential online newsroom vendor or even your own IT department when considering creating or upgrading your online newsroom.