3 Ways Social Media Can Help Your News

3 Ways Social Media Can Help Your News

Social media means different things to different individuals. Connecting with friends, liking and sharing photos of loved ones and keeping tabs on your local community are what many users on social media sites like Facebook and Twitter are doing.
4 Ways to Use Your Newsroom for Content Marketing

4 Ways to Use Your Newsroom for Content Marketing

Everyone knows content marketing is one of the hottest buzzwords sweeping the digital PR industry. But what does it really mean? Ensure that you are capitalizing on ways to use your online newsroom for content marketing by going through this short check list.
Brand Journalism In the Pharmaceutical Industry

Brand Journalism In the Pharmaceutical Industry

More companies are seeing the impact from self-publishing and self-distribution of their news through the use of a brand journalism strategy. Whether it is retail giants such as Coca-Cola and Sprint or a steadfast pharma company like AbbVie, the idea is the same. 
Companies Are Leveraging Social Media Distribution in their Online Newsrooms

Companies Are Leveraging Social Media Distribution in their Online Newsrooms

Over the past several years, social media has become one of the primary distribution channels within an online newsroom. In addition to using email alerts, organizations have started leveraging tools such as RSS feeds, blogs, social sharing and embedded social widgets to help extend their brand and message out beyond traditional media, while at the same time allowing for quick and easy sharing.
How to leverage your online newsroom to improve your content marketing

How to leverage your online newsroom to improve your content marketing

You can utilize your online newsroom to simplify and automate these items.  First of all, you should be able to track any content sent out via email.  You should be able to see who, when, where, and what time your content was opened.  With this data you then know who needs more information and what type of information they are interested in.

Questions You Should Ask Potential Online Newsroom Providers

Going through the process of finding the right online newsroom solution can be tricky. There are many different offerings, some having only bits and pieces of what your organization truly needs. We have compiled a list of questions to ask any potential online newsroom vendor or even your own IT department when considering creating or upgrading your online newsroom.

What to do when there's a crisis: 5 ways the online newsroom can soften the blow and mitigate the damage.

How can an organization use their online newsroom to mitigate the damage of a crisis?

Five ways an online newsroom can save your company a little green

Looking to save a little green on St. Patrick's Day? Here are 5 ways an online newsroom can save you money as the central hub of your digital communications strategy.

7 Reasons to Love Your Online Newsroom on Valentine's Day

Valentine's Day offers a time of recognition and admiration for the people that really matter in our lives. It also brings with it an opportunity to reflect on the things that make our lives better – more simple, manageable, and pleasant. Indulge us, then, a moment of admiration for the online newsroom – that admirable collection of computer code that sits diligently in your task bar waiting to serve and support your public relations efforts.

Social Video From The Online Newsroom

The PR industry has debated for years the value and ethics of the video news release (or VNR, as we call it) – usually long-form, scripted, with looks-like-a-news-package quality and cost. But, I don’t know of anyone in PR, yet, who is into supplying news outlets with short-form corporate video news for distribution via their online newsroom to social news channels.