3 Ways to Boost SEO

3 Ways to Boost SEO

According to TEKGROUP’s latest Social Content Marketing Report almost 100% of survey responders cited Google as the place where they begin a search. Because of this, enhancing your company’s SEO, plays a vital role in generating new leads, gaining prospective customers and retaining current ones. Below are 3 proven methods to get the SEO results you are after:
Is the newswire still working for you?

Is the newswire still working for you?

Results from the 2018 PR Practitioner Survey, presented by TEKGROUP International, highlight an interesting fact: half of PR managers, directors and supervisors responsible for news distribution no longer use the newswire.
5 Amazing Online Newsrooms

5 Amazing Online Newsrooms

It seems as if every company – big or small – has an online newsroom.  Each year, we research great examples of online newsrooms and include them in our annual report of “25 Amazing Online Newsrooms”. We have selected five that really stand out in terms of graphic design, content frequency and relevancy, and the use of new techniques such as brand journalism to provide a complete news hub for not only journalists, but also news consumers and other influencers.
Do You Need Help Managing Your News?

Do You Need Help Managing Your News?

Today’s PR practitioners have access to more content than ever. Creating an online newsroom to act as a centralized hub for all of your company’s digital assets will ultimately help you organize your corporate content and provide a resource for journalists on a time crunch.
5 Amazing Online Newsrooms

5 Amazing Online Newsrooms

It seems as if every company – big or small – has an online newsroom. Most just contain a listing of press releases or a small gallery of images. Typically, to maintain a successful, effective online newsroom, there are several key elements that must be followed. Creating and publishing content on a regular basis is of upmost importance, along with ensuring that the content is relevant, shareable and contains some multimedia elements such as photos or videos.

Why Should You Outsource Your Online Newsroom?

Why Should You Outsource Your Online Newsroom?

It's a tough decision looking outside your own IT department to create and maintain your organization's online newsroom.  We have compiled the top 4 reasons why you should outsource.
 
Five Ways to Save Money with an Online Newsroom

Five Ways to Save Money with an Online Newsroom

An online newsroom can help you save money. Decreased printing costs, less reliance on the costly newswires, and low-cost distribution through email and social media are all ways that your online newsroom can directly impact the bottom line.

How Not-for-Profits Are Finding Success with Their Online Newsrooms

How Not-for-Profits Are Finding Success with Their Online Newsrooms

Small startups, not-for-profit, educational and healthcare organizations are all able to easily publish and share their message with a large audience, like never before. You don’t have to have a million dollar budget to have an effective newsroom.

Building Your Brand With Digital Assets

Does your business or organization have digital assets in various places? Is this storage costing your company thousands of dollars a year? Here are 3 companies who cost effectively utilize their online newsrooms for digital asset management.
 

Reaching Critical Mass With Mobile

As online newsrooms become more valuable as a method of distributing timely and relevant news to journalists and news consumers, it is apparent that mobile-friendly content is important.