Considering an Online Newsroom Upgrade for 2019?

Considering an Online Newsroom Upgrade for 2019?

It is that time of year when we are all discussing budgets and how to make the best use of digital distribution, online newsrooms, and content marketing. As part of this discussion, evaluating the current state of your online newsroom is critical.
5 Tips for Successful Content Marketing

5 Tips for Successful Content Marketing

We’ve all heard that content is king. However, it is a great challenge to understand exactly what content works and how often you should post. While there is no exact number of posts or exact type of content that is the most successful, there are some general guidelines that will ultimately help you be more effective.

 

Best Practices for Retail Online Newsrooms

Best Practices for Retail Online Newsrooms

It seems as if every organization – big or small – has an online newsroom. Although, most just contain a listing of press releases or a small gallery of images. Typically to maintain a successful, effective online newsroom, there are several key elements that must be included. Creating and publishing content on a regular basis is of utmost importance, along with ensuring that the content is relevant, shareable and contains some multimedia elements such as photos or videos.

The Social Media Newsroom

The Social Media Newsroom

We believe a successful online newsroom contains four main areas: Content, Tools, Distribution, and Analytics. Within these areas there are key features that define the core of what a comprehensive online newsroom should contain.
What is Brand Journalism?

What is Brand Journalism?

With the advent of self-publishing and self-distribution, the public can now directly connect with the brand and hear from the mouth of the person selling the product or service.

Technology Online Newsrooms Best Practices

Technology Online Newsrooms Best Practices

It seems as if every company – big or small – has an online newsroom. Most just contain a listing of press releases or a small gallery of images. Typically to maintain a successful, effective online newsroom, there are several key elements that must be followed.
3 Ways to Boost SEO

3 Ways to Boost SEO

According to TEKGROUP’s latest Social Content Marketing Report almost 100% of survey responders cited Google as the place where they begin a search. Because of this, enhancing your company’s SEO, plays a vital role in generating new leads, gaining prospective customers and retaining current ones. Below are 3 proven methods to get the SEO results you are after:
Is the newswire still working for you?

Is the newswire still working for you?

Results from the 2018 PR Practitioner Survey, presented by TEKGROUP International, highlight an interesting fact: half of PR managers, directors and supervisors responsible for news distribution no longer use the newswire.
5 Amazing Online Newsrooms

5 Amazing Online Newsrooms

It seems as if every company – big or small – has an online newsroom.  Each year, we research great examples of online newsrooms and include them in our annual report of “25 Amazing Online Newsrooms”. We have selected five that really stand out in terms of graphic design, content frequency and relevancy, and the use of new techniques such as brand journalism to provide a complete news hub for not only journalists, but also news consumers and other influencers.
Do You Need Help Managing Your News?

Do You Need Help Managing Your News?

Today’s PR practitioners have access to more content than ever. Creating an online newsroom to act as a centralized hub for all of your company’s digital assets will ultimately help you organize your corporate content and provide a resource for journalists on a time crunch.