Addicted to smartphones, connections and social media

News flash: Social media tools are important to the great majority of news creators and consumers for sharing and recommending (77%) and for posting and writing (71%), according to our 2014 Social Media News Survey. Okay, maybe not a news flash to most. But the growing reliance on social media and its associated tools and technology is becoming what many would categorize as an addiction.

What the savviest news consumers do in social media

Pew Research’s Internet Project found earlier this year that 74% of all online adults use social networking sites. Among our respondents, however, only 1% never use social media tools. Click to see how else news mavens are different in their social media habits.

Social media news still gaining in importance

Almost half of the respondents to our 2014 Social Media News Survey consider news from social media sources as at least as reliable (48%) and accurate (52%) as news gathered from traditional sources. Interestingly, the percentages of those who deemed social media important news tools rose substantially during the period. 

The press release: Not as dead as you think

If you work in public relations or marketing, you may have heard – for many years now – that the press release is dead.  But our 2014 Social Media News Survey indicates otherwise. When asked, “How often do you make use of press releases when following, sharing or posting news and information?” about three-quarters (74%) of 171 news consumers and creators surveyed said they did at least sometimes, and 35% used press releases “very often” or “all the time.”