Best Practices for Retail Online Newsrooms

Best Practices for Retail Online Newsrooms

It seems as if every organization – big or small – has an online newsroom. Although, most just contain a listing of press releases or a small gallery of images. Typically to maintain a successful, effective online newsroom, there are several key elements that must be included. Creating and publishing content on a regular basis is of utmost importance, along with ensuring that the content is relevant, shareable and contains some multimedia elements such as photos or videos.

The Social Media Newsroom

The Social Media Newsroom

We believe a successful online newsroom contains four main areas: Content, Tools, Distribution, and Analytics. Within these areas there are key features that define the core of what a comprehensive online newsroom should contain.
What is Brand Journalism?

What is Brand Journalism?

With the advent of self-publishing and self-distribution, the public can now directly connect with the brand and hear from the mouth of the person selling the product or service.

Technology Online Newsrooms Best Practices

Technology Online Newsrooms Best Practices

It seems as if every company – big or small – has an online newsroom. Most just contain a listing of press releases or a small gallery of images. Typically to maintain a successful, effective online newsroom, there are several key elements that must be followed.