A Secret Little Trick To Immense Online Newsroom Success

Want to know a little secret? As Forbes contributor Bruce Kasanoff points out, if you’re not Coke or Pampers you don’t need a mass audience. Now take that thinking to your online newsroom – if you’re not Coke or Pampers, you probably don’t need to reach every media outlet in the free world to have a very successful media relations program and online newsroom.

Three Great Tips for Online Newsroom Managers (not written by us!)

A recent article in Intelligent Utility Magazine’s online edition featured a story about Oncor – the largest electricity distribution and transmission system in Texas. It was interesting to us from the perspective of a big company with a massive payroll using the online newsroom to solve a big corporate communications problem. Go figure!