Companies Are Leveraging Social Media Distribution in their Online Newsrooms

Companies Are Leveraging Social Media Distribution in their Online Newsrooms

Over the past several years, social media has become one of the primary distribution channels within an online newsroom. In addition to using email alerts, organizations have started leveraging tools such as RSS feeds, blogs, social sharing and embedded social widgets to help extend their brand and message out beyond traditional media, while at the same time allowing for quick and easy sharing.
How to leverage your online newsroom to improve your content marketing

How to leverage your online newsroom to improve your content marketing

You can utilize your online newsroom to simplify and automate these items.  First of all, you should be able to track any content sent out via email.  You should be able to see who, when, where, and what time your content was opened.  With this data you then know who needs more information and what type of information they are interested in.

Questions You Should Ask Potential Online Newsroom Providers

Going through the process of finding the right online newsroom solution can be tricky. There are many different offerings, some having only bits and pieces of what your organization truly needs. We have compiled a list of questions to ask any potential online newsroom vendor or even your own IT department when considering creating or upgrading your online newsroom.