Wikipedia defines Search Engine Optimization (SEO) as “the process of affecting the visibility of a website or a web page in a web search engine's unpaid results — often referred to as "natural," "organic," or "earned" results.”
According to TEKGROUP’s latest Social Content Marketing Report almost 100% of survey responders cited Google as the place where they begin a search. Because of this, enhancing your company’s SEO, plays a vital role in generating new leads, gaining prospective customers and retaining current ones. Below are 3 proven methods to get the SEO results you are after:
1) Publish content frequently. If you are in need of some content generating ideas, click here for a recently published article on Business2Community that gives some great tips. Publishing your content on a regular basis increases the chance that it gets picked up and shared on social media. Then you can let Social Media do the work for you.
2) Publish relevant content. Search media databases such as Moreover for the hot topics of the season. The days of creating a static content editorial calendar each month are over. Today's content needs to be relevant and timely which means you need to have tools in place to constantly monitor what is happening in your industry and be able to react swiftly to get your message into the mix.
3) Publish targeted content. Due to Google’s algorithm changes, crummy and irrelevant content does not help with SEO as much as it used to. Google is trying to negate the large amounts of mindless garbage that have gone out frequently in the past. Ideally, you should research keywords that define your industry. Look into your competitors keywords as well. Write and publish content around these keywords.
If you are interested in a Free SEO Analysis of your newsroom, contact firstname.lastname@example.org.