MGM RESORTS HITS HOME RUN WITH ONLINE NEWSROOM

MGM RESORTS HITS HOME RUN WITH ONLINE NEWSROOM

Recently, MGM Resorts launched a brand new online newsroom featuring more than 15 individual sites for each of their resorts focusing on stories, photos and videos of all their properties. 
Top 10 Elements Journalists Want in an Online Newsroom

Top 10 Elements Journalists Want in an Online Newsroom

Does your newsroom have what journalists want?
Join Us for Webinar Wednesday: Creating Great News Content

Join Us for Webinar Wednesday: Creating Great News Content

Join Steve Momorella, founder of TEKGROUP International, for a webinar on the essentials of creating and managing your own brand newsroom.

Essential Elements to Consider for Your Online Newsroom Budget

Essential Elements to Consider for Your Online Newsroom Budget

An online newsroom can go a long way to helping you save both time and money and helping to increase awareness of your organization. Here are some essential elements to consider when planning your yearly budget. 
5 Ways to Maximize Your Content Marketing

5 Ways to Maximize Your Content Marketing

Great content marketing starts with great content. What better source for stories and ideas than your online newsroom?
Considering an Online Newsroom Upgrade for 2019?

Considering an Online Newsroom Upgrade for 2019?

It is that time of year when we are all discussing budgets and how to make the best use of digital distribution, online newsrooms, and content marketing. As part of this discussion, evaluating the current state of your online newsroom is critical.
5 Tips for Successful Content Marketing

5 Tips for Successful Content Marketing

We’ve all heard that content is king. However, it is a great challenge to understand exactly what content works and how often you should post. While there is no exact number of posts or exact type of content that is the most successful, there are some general guidelines that will ultimately help you be more effective.

 

Best Practices for Retail Online Newsrooms

Best Practices for Retail Online Newsrooms

It seems as if every organization – big or small – has an online newsroom. Although, most just contain a listing of press releases or a small gallery of images. Typically to maintain a successful, effective online newsroom, there are several key elements that must be included. Creating and publishing content on a regular basis is of utmost importance, along with ensuring that the content is relevant, shareable and contains some multimedia elements such as photos or videos.

The Social Media Newsroom

The Social Media Newsroom

We believe a successful online newsroom contains four main areas: Content, Tools, Distribution, and Analytics. Within these areas there are key features that define the core of what a comprehensive online newsroom should contain.