16 December 2014
Mobile technologies are a key driver of most retails sales in the UK, according to a new study from xAd. Over 80 percent of research done on mobile devices results in an ecommerce or brick-and-mortar purchase, and one-third of all users say that their mobile device is the primary source of retail purchases.  
Google studied mobile users in the US and found that 9 out of ten have taken action as a result of a search conducted on mobile. Equally telling is this: US mobile users are more likely to search for news on their mobile devices (57%) than search for a restaurant (51%) or entertainment options (49%). So if your news platform isn’t using a mobile-friendly responsive design, you could be missing out on some serious traffic and possibly even some (more) serious sales. 
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