In this article by Jeanne Sachs, she lays out the various justifications for content marketing and provides a detailed ROI calculator that tie to real dollars. Just as with an online newsroom, there is a clear path to cost savings, time savings and other ROI measurements with content marketing.
At TEKGROUP, we always try to provide the best research to help you better understand how online newsrooms, content marketing and social PR intersect. For more research, please visit the online newsroom research area of our website. And if you'd like, you can schedule a quick demonstration of our online newsroom platform.