02 December 2014
Most industries can take advantage of a content marketing strategy to help with their communications efforts. But, the travel and resort industry seems to consistently lead in this area, as they have with social media adoption, online newsroom usage, and leveraging the Internet for digital asset management.

As this report from Skift outlines, the hospitality industry can also take advantage of content marketing and the report highlights several strategies that can be used to help build a "branded content ecosystem" for organizations. Our clients at http://news.vailresorts.com and http://newsroom.mgmresorts.com have certainly had success in utilizing their online newsroom to help with content marketing. Vantage Hospitality Group also employs content marketing strategies in their online newsroom that help them increase awareness and also help save time and money for their communications department.



Steve Momorella

Online Public Relations
Email: steve@tekgroup.com
Phone: 734-945-7790
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