Travel Alberta, the official tourism marketing agency of the Province of Alberta, and TEKGROUP International, Inc., an award-winning online newsroom software and services company, today announced the launch of Travel Alberta's online newsroom, a comprehensive information destination for media professionals and news consumers. The Travel Alberta online newsroom provides easy access to news and events, press releases, story ideas and media contacts. Travel Alberta leverages the digital technology available to them though this partnership by also including featured photos and videos of what vacationers call one of the most beautiful places on Earth.
“It’s essential that we are able to help travel media on deadline by providing timely information and digital assets that depict the beauty, culture and tourism experiences available in Alberta, Canada,” said Susan Darch, Director of Global Media for Travel Alberta. “The TEKGROUP online newsroom product not only strengthens our media outreach, it allow us to focus more time on building and maintaining media relationships needed to promote the travel experiences available in this very special place in North America.”
Travel Alberta makes extensive use of email alerts, one of the most popular features of an online newsroom, giving journalists and news consumers the ability to sign up and receive important information as soon as it is released. A recent TEKGROUP online newsroom survey revealed that journalists overwhelmingly prefer to receive breaking news email alerts as opposed to more traditional methods such as a newswire service.
“This newsroom is one of my favorites in the travel industry,” said Steve Momorella, partner and co-founder of TEKGROUP International. “Travel Alberta provides all the resources that journalists expect - such as news releases, photos and video - but they also go the extra mile with useful tools such as a power search, story ideas, and a social media landing page. This is a great example of an organization fully leveraging the opportunities that online newsrooms provide.”
For more information about Travel Alberta, please visit their online newsroom at http://media.travelalberta.com, or follow their Twitter account @travelalberta. For some of the most beautiful photography of the Alberta region, visit http://instagram.com/travelalberta
TEKGROUP International, Inc. is an award-winning Internet software and services company that develops solutions for the Corporate Communications industry. Founded in 1998, TEKGROUP focuses on software and services for our clients, helping them save time and money while providing a platform to help maintain content, distribute news, and increase coverage in the mainstream and social media. The company offers software products, programming, project management, online newsroom software, e-commerce and auction software, website design, hosting, maintenance, and consulting. Clients include AAA, Accenture, ADT, CIGNA, Cracker Barrel, Curves, Dollar General, MGM, NFL, Prudential, Vail Resorts, Walgreens and the Public Relations Society of America. For more information visithttp://www.tekgroup.com.